Marketing Automation? Yes, but with market intelligence
Posted: Mon Dec 09, 2024 10:01 am
It is no secret that more and more companies are joining the unstoppable use of marketing automation every day. Every week new ideas emerge, new startups that offer us surprising and useful tools that help us with our daily tasks of managing, publishing and measuring content and marketing actions. And there are many platforms, websites, blogs… that are used as a loudspeaker to make themselves known.
delio Lead Management
It is therefore not surprising that such favourable data and predictions are emerging in this field:
The use of marketing automation technology is expected to grow by 50% in 2015 (*SiriusDecisions,)
84% of high-performing companies are gambling data china already using or plan to start using marketing automation by 2015. (*Gleanster)
63% of companies that are growing faster than their competitors are using marketing automation .
78% of Influential Marketers say marketing automation is directly responsible for revenue improvements at their companies.
Marketing Automation Prediction 2015
(image source: position2.com)
Knowing how to govern is knowing how to choose
As with any other concept or methodology, forgetting about focus is a mistake, and this is the trap that many companies are falling into, as jumping on the marketing automation bandwagon without assessing their business and customer needs can lead them to an undesirable situation.
How to get to know your consumers betterIt is therefore extremely important to choose the right tools for each company, situation and target audience. Choosing a lead management tool that integrates controlled automation of our communications with our clients, which allows interaction with them through channels that are relevant to them (Webinar, Mail, SMS, calls, WhatsApp, Twitter...) is of vital importance to achieve the undoubted benefits of marketing automation without running the risk of falling into a loop of uncontrolled mass communications that devalue the image of our company with the consequent negative effect contrary to the desired one.
Delio is a powerful tool that offers multiple options for marketing automation in companies. It has enough flexibility and power to adapt to multiple business needs, offering unique value in personalized lead processing with the ability to increase engagement with potential customers with tools such as click2video, co-browsing, scoring, etc. andmultiple other tools that will allow you to automate by offering extra value to your leads.
delio Lead Management
It is therefore not surprising that such favourable data and predictions are emerging in this field:
The use of marketing automation technology is expected to grow by 50% in 2015 (*SiriusDecisions,)
84% of high-performing companies are gambling data china already using or plan to start using marketing automation by 2015. (*Gleanster)
63% of companies that are growing faster than their competitors are using marketing automation .
78% of Influential Marketers say marketing automation is directly responsible for revenue improvements at their companies.
Marketing Automation Prediction 2015
(image source: position2.com)
Knowing how to govern is knowing how to choose
As with any other concept or methodology, forgetting about focus is a mistake, and this is the trap that many companies are falling into, as jumping on the marketing automation bandwagon without assessing their business and customer needs can lead them to an undesirable situation.
How to get to know your consumers betterIt is therefore extremely important to choose the right tools for each company, situation and target audience. Choosing a lead management tool that integrates controlled automation of our communications with our clients, which allows interaction with them through channels that are relevant to them (Webinar, Mail, SMS, calls, WhatsApp, Twitter...) is of vital importance to achieve the undoubted benefits of marketing automation without running the risk of falling into a loop of uncontrolled mass communications that devalue the image of our company with the consequent negative effect contrary to the desired one.
Delio is a powerful tool that offers multiple options for marketing automation in companies. It has enough flexibility and power to adapt to multiple business needs, offering unique value in personalized lead processing with the ability to increase engagement with potential customers with tools such as click2video, co-browsing, scoring, etc. andmultiple other tools that will allow you to automate by offering extra value to your leads.