How to Maximize Your Investment in a Marketing Automation Tool
Posted: Mon Dec 09, 2024 9:54 am
However, having a Marketing Automation tool does not mean that it is easy to integrate it into the daily routine of the marketing team. Adapting to changes is not easy. Any excuse is good enough to procrastinate working with the new tool: they are difficult to use, we do not understand them, it was not our idea or we do not trust the results.
For those companies that want to be competitive, make a difference and serve their customers efficiently , technological advances in marketing are essential.
There are three fundamental pillars on which to work ebay database to get sales and marketing teams involved5 in adapting to changes and, in this way, to be able to get the most out of the investment we make. These are:
a. Involve the entire team from the beginning.
Share with the entire organization how the new tool will directly impact their work and the value that marketing automation brings. Be specific – what will be achieved? Greater personalization of our customer communications? Better qualified leads? Reduced loss of hot leads?
Involve those who will be working with the new tool in the decision-making process to understand everyone's needs and requirements and evaluate as a team why one solution is better suited to your needs than another.
b. CommunicationFree Ebook: What you need to do to not waste a single lead
Uncertainty often makes us feel uneasy and reluctant. Therefore, it is very important to base the implementation of a new marketing automation tool on fluid communication. Let your team know what changes are taking place and why, what will happen next, and which people, processes or departments will be affected.
Don’t limit this communication to the initial moment before the tool is launched, “sell” the benefits of the new technology through emails or internal communications. Make your organization want to buy the tool. Support the evangelists of change, that is, those who quickly adapt and can help others decide to follow them.
c. Training
Train everyone. Not only because they have to work with the new tool, but because you need them to know it and be involved in the change. And you have to do it at an appropriate time: if you offer this training too early, you will succeed in creating enthusiasm, but the team will not be able to put into practice what they have learned. And if it is too late, people will become frustrated because they have to work with a tool they do not know how to use and it will be more difficult to convince them that the change is worth it.
For those companies that want to be competitive, make a difference and serve their customers efficiently , technological advances in marketing are essential.
There are three fundamental pillars on which to work ebay database to get sales and marketing teams involved5 in adapting to changes and, in this way, to be able to get the most out of the investment we make. These are:
a. Involve the entire team from the beginning.
Share with the entire organization how the new tool will directly impact their work and the value that marketing automation brings. Be specific – what will be achieved? Greater personalization of our customer communications? Better qualified leads? Reduced loss of hot leads?
Involve those who will be working with the new tool in the decision-making process to understand everyone's needs and requirements and evaluate as a team why one solution is better suited to your needs than another.
b. CommunicationFree Ebook: What you need to do to not waste a single lead
Uncertainty often makes us feel uneasy and reluctant. Therefore, it is very important to base the implementation of a new marketing automation tool on fluid communication. Let your team know what changes are taking place and why, what will happen next, and which people, processes or departments will be affected.
Don’t limit this communication to the initial moment before the tool is launched, “sell” the benefits of the new technology through emails or internal communications. Make your organization want to buy the tool. Support the evangelists of change, that is, those who quickly adapt and can help others decide to follow them.
c. Training
Train everyone. Not only because they have to work with the new tool, but because you need them to know it and be involved in the change. And you have to do it at an appropriate time: if you offer this training too early, you will succeed in creating enthusiasm, but the team will not be able to put into practice what they have learned. And if it is too late, people will become frustrated because they have to work with a tool they do not know how to use and it will be more difficult to convince them that the change is worth it.