How much do you really know about your customers?
Posted: Mon Dec 09, 2024 9:52 am
We spend a lot of our day talking to customers directly or communicating with them via email or social media. So when it comes to the question, “How much do you really know about your customers?” we all think we know the answer.
However, have you stopped to ask yourself these questions?
– What does your ideal client profile do?
– How do your customers differ depending on the product or service they purchase?
– What sectors or segments do you penetrate most easily?
– Which industry or market is most receptive to buying your products?
– What complementary products or services are your customers most likely to purchase?
You probably know some of the answers. However, in B2C chinese overseas europe database markets where companies have thousands of customers, getting feedback on these questions is not easy. And assuming is very risky.
Of course, the answers to the questions of who your customer is, what they do, what motivates or worries them, what interests them may depend on our different products and services, and are likely to change over time.
However, in addition to direct feedback from our customers, there are more ways to get to know our customers:
Your database contains a lot of information about your customers.
We will not always be able to ask our customers individually about their preferences, although the data in our database can tell us a lot about them.FREE EBOOK: ARE YOU GETTING ENOUGH OUT OF ALL YOUR DATABASES? CROSS SELLING AND UPSELLING
Nowadays, there are Marketing Automation tools like Delio that allow you to track your prospects and customers throughout their entire lifespan. Collecting and sorting information from all possible sources (origin, behavior on the web, data they leave us on a landing page, conversations with our sales department, or purchases they have made) to have an easy understanding of their interests and to be able to segment according to what they have bought or shown interest in buying .
Identifying the audience that is most likely to respond to future marketing campaigns will help us increase our return on investment (ROI) .
This knowledge can also show us where our best cross-selling opportunities are with existing customers .
Doing smart marketing will help you improve your results
Gaining a better understanding of our customers and potential customers from the information they themselves provide will help us identify other potential customers and direct our efforts towards those groups of potential customers who are most likely to become customers. This will help us reduce our communication costs, improve response rates and maximise the efficiency of our marketing campaigns.
However, have you stopped to ask yourself these questions?
– What does your ideal client profile do?
– How do your customers differ depending on the product or service they purchase?
– What sectors or segments do you penetrate most easily?
– Which industry or market is most receptive to buying your products?
– What complementary products or services are your customers most likely to purchase?
You probably know some of the answers. However, in B2C chinese overseas europe database markets where companies have thousands of customers, getting feedback on these questions is not easy. And assuming is very risky.
Of course, the answers to the questions of who your customer is, what they do, what motivates or worries them, what interests them may depend on our different products and services, and are likely to change over time.
However, in addition to direct feedback from our customers, there are more ways to get to know our customers:
Your database contains a lot of information about your customers.
We will not always be able to ask our customers individually about their preferences, although the data in our database can tell us a lot about them.FREE EBOOK: ARE YOU GETTING ENOUGH OUT OF ALL YOUR DATABASES? CROSS SELLING AND UPSELLING
Nowadays, there are Marketing Automation tools like Delio that allow you to track your prospects and customers throughout their entire lifespan. Collecting and sorting information from all possible sources (origin, behavior on the web, data they leave us on a landing page, conversations with our sales department, or purchases they have made) to have an easy understanding of their interests and to be able to segment according to what they have bought or shown interest in buying .
Identifying the audience that is most likely to respond to future marketing campaigns will help us increase our return on investment (ROI) .
This knowledge can also show us where our best cross-selling opportunities are with existing customers .
Doing smart marketing will help you improve your results
Gaining a better understanding of our customers and potential customers from the information they themselves provide will help us identify other potential customers and direct our efforts towards those groups of potential customers who are most likely to become customers. This will help us reduce our communication costs, improve response rates and maximise the efficiency of our marketing campaigns.