To do this, we collect and store large amounts of data : a history of transactions with our company, data on the use and visits to our website, demographic data, and other data that we may collect about the behavior of our customers or potential customers regarding our brand.
Data and more data
The opportunity to create a personal dialogue with customers has given rise to new challenges. On the one hand, many marketers, in their obsession with knowing their customers, have been paralyzed by the vast amounts of data available to them but which they are unable to convert into intelligent chinese overseas canada database marketing actions and campaigns. They have invested a great deal of resources in data collection and storage, but are having difficulty extracting value from this asset . You could say that they cannot see the forest for the trees. Even those companies that do not carry out a proactive strategy to collect data have a huge amount of data available.
So is one-to-one marketing a pipe dream?
Not for those forward-thinking marketers who understand that data is the ticket to selling more and better, not the destination. Finally, small and medium-sized companies can compete on equal terms with the largest thanks to available technologies that allow data processing in such a way that campaigns are no longer based on huge business systems.
Delio , for example, is able to automate lead management to intelligently process each lead according to its provenance, demographics and behavior, offering personalized, relevant responses at the time each person needs them through multiple channels . In other words, it allows you to create a unique experience for each customer.
Be agile
Today, companies have access to technologies that not only allow them to convert data into intelligent campaigns but also centralize all processes. This way, they can also use this intelligence in real time and through multiple channels.
That personal dialogue with the customer that I mentioned above, reaches true value when we are able to offer real-time personalization in “everything”: from dynamic landing pages to personalized and relevant offers and messages for each person, showing what is most likely to be purchased based on what we know about the customer.1-eng-how-to-get-to-know-your-consumers-better
Making use of the data we have in real time can also allow us to win back customers who abandon their shopping cart at the last minute by offering personalized offers to encourage customers to complete the purchase. For example, one customer receives a 20% discount if we know they are price sensitive while another receives a free trial at a store near their home because we know they are a regular shopper. These types of campaigns eliminate the need for expensive, generalized, poorly targeted promotions and provide the opportunity to show our customers that we understand their needs .
Another opportunity to turn data into concrete actions and do smart marketing is multi-channel customer service to increase engagement with customers and potential customers, facilitating direct contact with sales agents and creating automated campaigns that reduce sales cycle times. I recommend you check out Delio's Live Help Tool .
The opportunities for merging data and technology are endless and exciting. We now have the ability to personalize every touchpoint and use the insights gained from each channel to drive personal and relevant communication, whether customers reach out to us through our website, stores, by phone or email.
