This new era of Marketing can be overwhelming and confusing if we as marketers are stuck with the old rules of Marketing. This is where technology steps in to push us chinese overseas british database forward. While the 4 P’s (Product, Distribution, Price, Promotion) may still be relevant, we can’t really do much without having knowledge of what the right product is, the right “place” to position it, at the right price, and the right way to promote it, which is basically what we need technology for .
Technology brings us closer to our customers
Knowing what's going on in the minds of customers has always been an obsession for marketers and salespeople. Thanks to technology, we now have endless ways to find out . Technology allows us to interact with our customers and prospects, talk to them, and engage them more than ever before. We can have personal conversations across multiple channels , and give our customers a more personalized experience across multiple channels and devices.
In fact, the fundamental role of technology in Marketing comes down to helping us gain a better understanding of customer preferences, their behaviour and purchasing tendencies, and to design the most effective strategy based on this intelligence.FREE EBOOK: CREATE LEAD ENGAGEMENT. LIVE HELP TOOL
In the future, marketing success will be measured by our ability to adapt to the preferred communication and purchasing channel, the way we are able to treat data and extract the intelligence it contains , how we use Social Media to listen to and learn from our customers, and the way we use 'the cloud' which is becoming the center of automation of Marketing actions and the link that connects an organization's automation platforms and its communication with the world.
Today's marketing without technology is incomplete
If marketing is about designing and delivering experiences for our customers, software is the cornerstone of customer-centric marketing strategies. Software tools and new technologies help us find new ways to engage customers. With billions of interconnected devices, content created by and for the end user, and social interactions through computers, smartphones, and tablets, the Internet has quickly become a living entity: it gives people directions to places, suggests dinner ideas, solves everyday problems, and a whole host of other things that people do.
The Internet has a lot of potential and as marketers we have to take advantage of it to build long-lasting relationships with our customers. Take advantage of new trends to do business. To do this, we have to assume that technology is closely related to marketing.
