The main benchmarking tools include the following practices: Marketing intelligence; Study of current cases in business practice; Recording of production and organizational indicators; Study of competitive experience; Comparative analysis. Business Read also: Online dictatorship: How coronavirus is changing our consumption Social media and benchmarking Social media is inextricably greece telemarketing list linked to business processes, including benchmarking.
Social media provides information about new and effective ways to interact with your audience and suggests additional channels for gathering information about your competitors. Social media and benchmarking Scope of application Benchmarking is used in various business areas related to commercial and non-profit structures: shops, municipalities, private organizations, public companies. It is used in research management and production departments. Advantages and Disadvantages The benefits of this study include: Improved product quality; Leveraging the experience of others to prevent similar problem situations; Opportunities to expand business; Optimization of internal company processes; Formation of economic competitiveness; Cost-benefit analysis.
It should also be taken into account that the experience of competitors may not always be useful and that older technologies may not be suitable for new conditions. Types of Corporate Benchmarking In order to understand all the functions of benchmarking, let us consider its several types. Internal Benchmarking Internal benchmarking is the analysis of different departments within your own company to determine the most effective development model. Internal benchmarking is divided into the following sub-types: Historical – comparison of past metrics with current metrics; General – comparison of metrics between departments or divisions; Business process – comparison of business processes across different departments or divisions.
