Lead Generation Campaigns: How to Reach the Right Target on Social Media

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An accurate definition of your buyer persona , upstream of the company strategy, allows you to reach the right users with lead generation campaigns. On social media, this translates into targeted segmentation , made possible by selecting the most suitable parameters to define the target audience. For example, LinkedIn allows you to precisely determine the audience thanks to criteria such as qualification, sector and acquired skills, while Facebook includes interests and behaviors in addition list of telegram users in australia to demographic data. Therefore, it is advisable to insert the most suitable variables, so as to outline the contours of the ideal customer and reduce the risk of a high number of poorly qualified contacts.In a world now made of numbers , a data-driven approach to KPIs even in the B2B market is, nowadays, an obligatory choice and a determining factor for the survival of a company.

In both the B2B and B2C fields, knowing how to define which KPIs to monitor for each phase of our lead's buyer journey will give us the ability to make informed decisions based on objective numbers, minimizing the risk of incurring cognitive biases.




In order to explain a phenomenon in its entirety, it will be necessary to analyze the data in a systemic way, keeping in mind the specific purpose and the context of reference in which each KPI is observed, since, if taken individually, they risk providing a distorted vision of reality.

For example, CTR or CPC may be relevant KPIs for evaluating the effectiveness of an ad but, if disconnected from the quality of the leads generated, they will only give us a partial vision of reality, suggesting a potentially wrong direction.

This article will provide a list of some of the key KPIs to monitor at each stage of a lead's lifecycle, from the moment they land on our website to the end of the sales funnel.