Bright text on the register button
Posted: Mon Dec 09, 2024 8:57 am
Once a day
Exit pop-up frequency is tricky. How often do you show it to visitors who have already closed it? What about those who clicked the 'no' option? Again, after a few experiments, we've adjusted it so that it doesn't show up again after:
1 day – For those who vietnam phone numbers decide to close the window
1 month – For those who click the 'No' option
1 year – For registered users
This rule works well for us, however, you can come up with your own frequency depending on a number of factors. For example, if you have the same visitors coming to your site every day, they may find daily pop-ups annoying. So, make sure you know your buyer personas, who they are and how they behave on your site, then tailor your pop-up frequency to your visitors’ expectations.
Transparent background
I believe that full-screen pop-ups that come out of nowhere can be confusing. Your visitors may think they've clicked the wrong button or been redirected somewhere from your website. While the transparent background of the pop-up is optional and up to you, it gives the viewer the confidence that they're still on your website. That's why we make sure that our visitors can still see the Chanty website via the exit pop-up.
Bonus: Wow Effect
Marketers all over the world are trying their best to communicate with their audience in a natural and non-intrusive way. As you probably know, personalization has been a big deal in marketing for at least the past few years. Like other aspects of marketing, exit pop-ups cannot leave this trend behind.
Imagine your website being featured on Forbes and a fair share of the traffic flowing directly to your website. Wouldn't it be better to create personalized posts and pay special attention to those posts coming from Forbes? We haven't tried this technique yet, but we'll definitely give it a try.
Still not sure?
Guess it's time to share our results. Implementing custom exit popup didn't take long but gave us significant results. After a few optimization steps, the number of emails our website generated increased by 20% due to exit popup.
When you think about it in terms of effort and results, exit popups appear to be a highly effective CRO technique. Keep in mind, only 2% of the emails we receive result from eBook downloads. Having said that, creating an eBook takes longer than putting an exit popup in.
Another fact to consider is that when we change the popup window to full screen, the number of conversions doubles.
Since exit popups worked for us, I believe they will work for you too. Follow the best practices we shared in this post, but don’t forget to customize them to fit your audience. If you have any questions, feel free to ask me in the comments below. Good luck with growing your next big thing!
Exit pop-up frequency is tricky. How often do you show it to visitors who have already closed it? What about those who clicked the 'no' option? Again, after a few experiments, we've adjusted it so that it doesn't show up again after:
1 day – For those who vietnam phone numbers decide to close the window
1 month – For those who click the 'No' option
1 year – For registered users
This rule works well for us, however, you can come up with your own frequency depending on a number of factors. For example, if you have the same visitors coming to your site every day, they may find daily pop-ups annoying. So, make sure you know your buyer personas, who they are and how they behave on your site, then tailor your pop-up frequency to your visitors’ expectations.
Transparent background
I believe that full-screen pop-ups that come out of nowhere can be confusing. Your visitors may think they've clicked the wrong button or been redirected somewhere from your website. While the transparent background of the pop-up is optional and up to you, it gives the viewer the confidence that they're still on your website. That's why we make sure that our visitors can still see the Chanty website via the exit pop-up.
Bonus: Wow Effect
Marketers all over the world are trying their best to communicate with their audience in a natural and non-intrusive way. As you probably know, personalization has been a big deal in marketing for at least the past few years. Like other aspects of marketing, exit pop-ups cannot leave this trend behind.
Imagine your website being featured on Forbes and a fair share of the traffic flowing directly to your website. Wouldn't it be better to create personalized posts and pay special attention to those posts coming from Forbes? We haven't tried this technique yet, but we'll definitely give it a try.
Still not sure?
Guess it's time to share our results. Implementing custom exit popup didn't take long but gave us significant results. After a few optimization steps, the number of emails our website generated increased by 20% due to exit popup.
When you think about it in terms of effort and results, exit popups appear to be a highly effective CRO technique. Keep in mind, only 2% of the emails we receive result from eBook downloads. Having said that, creating an eBook takes longer than putting an exit popup in.
Another fact to consider is that when we change the popup window to full screen, the number of conversions doubles.
Since exit popups worked for us, I believe they will work for you too. Follow the best practices we shared in this post, but don’t forget to customize them to fit your audience. If you have any questions, feel free to ask me in the comments below. Good luck with growing your next big thing!