Only the brands that know how to adapt in time to these new scenarios will be the ones that stand out or remain in place when the time comes.
2018 was a year of major launches and technological innovations that chemical manufacturers email lists will end up developing and gaining importance in the way of advertising in digital marketing during 2019.
We are witnessing an exciting time where the internet, content and technology will mark the path of commercialization in digital marketing. Voice search, visual search, social commerce and the increasing consumption of content on smartphones will be some of the guidelines that you should take into account to stay ahead.
5 Trends for 2019 :
Icons about online marketing
1. Social commerce: the monetization of online marketing?
Following the arrival of new forms of social ads, social media purchases are beginning to gain significant momentum within e-commerce, leveraging social feedback and user contributions to improve the online shopping experience.
Thus, Instagram Shopping is beginning to reveal its importance for the future, since after its launch in Spain six months ago, it has imposed the evolution of online shopping on social media platforms, allowing social networks to increasingly surpass the role of intermediaries; in this way, it proposes a change in the way consumers buy online.
Like Instagram, Facebook and Pinterest have been working to make their e-commerce platforms increasingly robust, giving small businesses and independent sellers the possibility of selling online without needing a website or online store. In this way, we can foresee a 2019 where consumers will not only have direct access to these new features on social media, but will also have the advantages of any online community :
Have direct contact with the seller.
Review or rate products and services spontaneously.
Suggest, give your opinion and share your views with a social community.
sales marketing by whatsapp
2. Whatsapp says yes to the joke:
There are many rumors that have been generated around the WhatsApp platform as a support and direct communication tool between companies and users.
Just a month ago, WhatsApp Business was launched, offering instant responses, automated messages, welcome messages and conversion statistics. With this new feature, the app promises to position itself as the business communication channel par excellence by the end of this year, leaving the door open to a thousand possibilities. Today we ask ourselves: will WhatsApp be the next platform to implement paid features?
But it doesn't stop there, there are several sources that claim that by 2019 and in search of making the app profitable , WhatsApp would begin to show ads in users' statuses, copying the format currently used by Instagram and Facebook in stories. We are talking about advertising on a platform that has more than 1.5 billion active users per month, of which more than 500 million users use statuses daily. Can you imagine the opportunities?
