Why is this step essential ? Simple, Google indicates speed as a factor for online positioning. On-page SEO optimization also passes through this key point.
optimize images pagespeed insights
The famous 100 result of Pagespeed Insight.
When designing a website, you need to consider the presence of a higher quality hosting, image optimization , code cleanliness and structures free of the famous bottlenecks that can slow down a website even in the presence of the famous plugins to optimize cache , HTML and CSS: to build a fast website, you need to start from the basics, right when you study the structure.
Define SEO structure and strategy
Speed is a ranking factor for Google , that's true. But before starting and publishing the website it is not enough to have a clear idea of this point. The analysis of the competition must also be the starting point for the search engine optimization strategy . How to position yourself? In what way? What content is needed? Is it also necessary to create a company website containing a blog to intercept informative keywords?
Keyword research must also be designed to create a winning, effective structure, capable of welcoming the crawler and ensuring that useless or perhaps orphaned web pages are avoided. Everything must have aRomania Phone Numbers sense and a purpose on a professional website. This is why the next step is essential.
Custom SEO Dashboard
Keep track of your project's most important metrics.
Find out more
Create and publish well-researched content
On-page SEO analysis helps us understand an essential point. Namely, what content to create, how to structure the web page and then delegate to the web copywriter a task of defining the information in terms of text. Without forgetting the visual work with images and videos.
A quality website must also be evaluated based on what you insert into the empty web pages: just one more or less detail is enough to transform a basic resource into a winning landing page .
This is especially true if you work in terms of neuromarketing in order to leverage the cognitive biases that allow the author to convince the user to follow his final goals.
Measuring and optimizing results
The tracking strategy to improve results is the basis of strategically relevant work. How to make a professional website? Not without having defined the actions necessary to understand if you are going in the right direction and if the objectives have been met. In this case it is useful to think through a work organization that can take inspiration from the Deming cycle .
pdca cycle
I plan, I act, I monitor and then I take control of the situation and improve where necessary and then I start again. This is what a successful website needs, a web project that can make the difference .
Must Read: Tools That Measure Website Speed
How to create a professional website?
Following all the points listed and adding a decisive and substantial reflection: that on the results. Often there is a huge error that dominates the scenario: there is the risk of confusing the means with the end.
For example, the increase in visits , the common mistake that strikes those who are prey to absolute numbers. And they do not see beyond the grandeur of the growing Google Analytics graph . Does the same apply to conversions?
Bringing random traffic to the site is an expensive operation, sometimes it becomes a titanic undertaking that results in nothing done on the conversion side. This is why to create a professional website it is not enough to respect the pillars of technique: you need to work with an adequate strategy. Let's work on it?
Let's analyze your website together
