Content Marketing Is Easy If You Use These 5 Tools
Posted: Mon Dec 09, 2024 8:06 am
Doing content marketing , that is, using content - video, text, graphics, audio - to do marketing is now a must for any company. And if objectives and strategy are clear, what are the tools or, better said, the tools for content marketing to use?
We have selected 5 that we believe are essential for the success of a content marketing project.
They range from SEO to content curation, from project management to visual content.
Let's discover them together.
Answer the Public
This is a free tool widely used by those who write content with an SEO perspective , but not only: it is perfect for creating editorial plans, but also understanding what people are searching for in relation to a certain topic . Answer the Public , which takes data essentially from Google, provides information on people's behavior , on their doubts, on their requests for knowledge and in relation to a topic helps to understand what they are thinking and what they need. Also because, as we know, users often ask Google for answers.
A fundamental tool when writing evergreen content to understand which topics are covered and how to divide them.
Curated
Many companies use Curata, such as Cisco, Alcatel-Lucent, and Zendesk, just to name a few. Why? Because, as anyone who knows a little Latin can guess, it is a tool that deals with content curation , but not only that: it is also ideal for those looking for ideas for creating content.
A software that, based on machine learning algorithms, allows you to discover the most suitable content for your project , to classify it according to a relevance score as well as to collect and organize it. You can also write content for the blog or for social media directly within the software because there is both a text editor and an image bank as well as it is possible to publish and share it on your social media, on the blog and even in the newsletter.
Content curation, moreover, is a great way to give value to your cambodia telegram mobile Phone Number list audience that is constantly invaded by news, content to read and is “lost”. A brand that instead selects the most important and most suitable content to read is certainly a brand that inspires trust.
Content curation is also a great strategy for those days or weeks when there are no new topics to post.
find curate share
Infogram
Did you know that an infographic is 30 times more likely to be read and “used” than text content? A figure, from Hubspot, that is certainly not to be overlooked. And what do you do when you don't have a graphic available every day? You can use a tool like Infogram that allows, thanks to numerous templates, to create infographics that allow you to visualize data more easily. You can also choose the format halfway between graphics and text, to tell a process, a project or for content related to the world of education. Infogram offers various models not only of infographics, but also of diagrams and maps.
We have selected 5 that we believe are essential for the success of a content marketing project.
They range from SEO to content curation, from project management to visual content.
Let's discover them together.
Answer the Public
This is a free tool widely used by those who write content with an SEO perspective , but not only: it is perfect for creating editorial plans, but also understanding what people are searching for in relation to a certain topic . Answer the Public , which takes data essentially from Google, provides information on people's behavior , on their doubts, on their requests for knowledge and in relation to a topic helps to understand what they are thinking and what they need. Also because, as we know, users often ask Google for answers.
A fundamental tool when writing evergreen content to understand which topics are covered and how to divide them.
Curated
Many companies use Curata, such as Cisco, Alcatel-Lucent, and Zendesk, just to name a few. Why? Because, as anyone who knows a little Latin can guess, it is a tool that deals with content curation , but not only that: it is also ideal for those looking for ideas for creating content.
A software that, based on machine learning algorithms, allows you to discover the most suitable content for your project , to classify it according to a relevance score as well as to collect and organize it. You can also write content for the blog or for social media directly within the software because there is both a text editor and an image bank as well as it is possible to publish and share it on your social media, on the blog and even in the newsletter.
Content curation, moreover, is a great way to give value to your cambodia telegram mobile Phone Number list audience that is constantly invaded by news, content to read and is “lost”. A brand that instead selects the most important and most suitable content to read is certainly a brand that inspires trust.
Content curation is also a great strategy for those days or weeks when there are no new topics to post.
find curate share
Infogram
Did you know that an infographic is 30 times more likely to be read and “used” than text content? A figure, from Hubspot, that is certainly not to be overlooked. And what do you do when you don't have a graphic available every day? You can use a tool like Infogram that allows, thanks to numerous templates, to create infographics that allow you to visualize data more easily. You can also choose the format halfway between graphics and text, to tell a process, a project or for content related to the world of education. Infogram offers various models not only of infographics, but also of diagrams and maps.