What is Brand Awareness?

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Brand Awareness includes both the level of notoriety and the level of recognizability of a company (or its product) with respect to its reference markets. The knowledge that the public may have can be superficial or very in-depth: in any case, the result of how much a company knows or does not know how to declare its existence to the market today can be measured through a series of tools that monitor, track and trace the behavior of users during their brand journey, or their journey through all the physical and digital touchpoints that weave a relationship with a brand. From an initial phase in which the target does not know a brand or the product of a brand to the phase in which it acquires awareness, there is an intermediate phase called brand recognition. Being able to make a customer, a partner, an investor or any other stakeholder spontaneously associate the brand with a certain category of products and/or services is fundamental for business as it favors purchasing processes.



How is Brand Awareness built?
Creating Brand Awareness can take two paths: traditional advertising or through specific activities that can be done by exploiting the Internet and strategies related to digital marketing. We are talking about advertising campaigns on search engines and social media, storytelling and, more generally, content marketing. These actions not only allow you to enhance Brand Awareness but can also increase the value of a brand to the point of bringing it to the center of attention of the target audience. What is belgium telegram mobile Phone Number listthe difference then, between Brand Awareness and Brand Positioning?



What is Brand Positioning?
The peak of Brand Awareness is what marketing experts define as Top of Mind . Brand Position, in fact, corresponds to the moment in which you have managed to reach a place of choice in the minds of customers or, in general, of the targets that a company aims to address in order to trigger its purchasing processes and therefore carry out business. The main purpose of every company, in fact, is to be the first brand that consumers think of when they need a good or service. Brand Positioning is therefore an area that works on the empathy that a company manages to establish with the potential customer and that positively influences the perception of a brand.

The so-called brand positioning statement is a key piece of brand reputation to the point that it is considered the true point of arrival of a marketing plan. The level of relevance that a brand manages to reach in the mind and heart of a customer is fundamental with respect to the factors that influence purchasing choices, regardless of the category of products and/or services considered.

By managing each single phase of this long brand strategy process, through marketing and storytelling activities that involve all communication channels, from the Web to social media to more traditional media such as events and industry paper magazines, it is possible to manage and improve brand reputation over time and thus contribute to creating a market positioning capable of attracting buyers and generating more business. The final objective is to make a company stand out from the others, enhancing its strengths to create a strong relationship and interaction between the brand and its target customers.