Where Few Surfers Dare T

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The Desired Audience (Not The Product) Gets A Star Turnvolvo Penta Charged The Otw Agency With Reaching A Younger Audience To Expand The Market For Its Products. It Wanted The Concept To Support The Brand’s Desired Positioning As An “enabler Of Adventures And Unique Experiences At Sea.”the Agency Put The Product Aside In Favor Of What Would Inspire A New Generation To Get Out On The Ocean.

Instead Of Featuring Volvo Penta’s Engines, The Campaign macedonia phone number library Revolved Around Three Young Women Catching Waves o Go.what Do They Need To Get There? A Reliable Boat. The Volva Penta Product Powers The Adventure For The Adventurers, As Seen In This Video And The Article On The Brand’s Website.



Content Flips A Tired Script“never Before Had A Young Group Of Female Surfers Promoted Marine Technology,” The Agency Wrote In Its Award Application, “and It Created Rings On The Water Throughout The Industry.”the Content Package Included Several Hero Films, Short Technology-driven Clips, Still Images, And Articles Published Across Volvo Penta’s Owned Digital Platforms And Social Media.