B2B company on social media must create community
Posted: Mon Dec 09, 2024 6:28 am
If you choose Social Networks as an integral part of your communication strategy , it is imperative not to neglect those who populate your page. Most likely, being a B2B company, there will be a lower amount of engagement (likes, comments, shares) than a B2C one. This does not mean that the actions of users on the page should be neglected, on the contrary: it is likely that the comments and messages received are from people in the target who are truly interested in the brand - not simply users passing by - and it would be a shame to lose them.
So you should always reply to every comment , reshare posts that mention the page and like those who reshare posts. It is essential to reply to all messages received in the mailbox and, in the case of negative comments or messages, always do so politely. It is necessary to avoid generating negative discussions and, in the case of haters, try to respond to their comments with kindness, trying to understand why these users have problems with the company, how to solve them and how to learn from them to improve in the future.
All these actions will help users feel considered or even “pampered”, increasing the percentage of return of the aforementioned to the page. If I had a good experience, why not come back?
A human B2B company on social media
Artificial intelligence, automation, Internet of Things: the most disruptive technologies are revolutionizing the markets but we must not forget that companies are made up of people : let's give these people a face!
Photos of internal events or team building events are always welcome. It is useful to create, for example, a column in which to periodically post small bios of the company's employees : all you need is a nice photo and some graphic tricks, accompanied by the name, job title, a quote or some distinctive phrase and that's it. A simple action that reveals attention towards the people who work in the company .
Of course it should not be forced, it is necessary to ask permission from the employee and understand if the choice to appear publicly on a Social Network does not bother him. This is just an example but the possibilities france telegram data are many: videos, interviews, curiosities, etc.
B2B Company Key People on Social Media
This is an optional point : you need to understand whether it is useful for the brand to give visibility to the so-called "key people" of the company or not (be careful, we are not necessarily talking only about the top management: it is important to understand who to select and why).
If there are internal people who often participate in events, conferences, meetings, it can be interesting to give them visibility without, again, saturating too much with the risk of appearing insistent. These actions allow you to show users that the company is also active externally , that there is participation and sharing with other realities, obviously always thanks to the correct use of hashtags and mentions that act as a sounding board for the brand.
These points are useful indications for taking the first steps on Social Media as an integral part of your communication strategy. Many of these tips are certainly also valid in the advanced stages of the “life” of the brand on social media and it is good practice to try to apply them as best as possible and consistently!
So you should always reply to every comment , reshare posts that mention the page and like those who reshare posts. It is essential to reply to all messages received in the mailbox and, in the case of negative comments or messages, always do so politely. It is necessary to avoid generating negative discussions and, in the case of haters, try to respond to their comments with kindness, trying to understand why these users have problems with the company, how to solve them and how to learn from them to improve in the future.
All these actions will help users feel considered or even “pampered”, increasing the percentage of return of the aforementioned to the page. If I had a good experience, why not come back?
A human B2B company on social media
Artificial intelligence, automation, Internet of Things: the most disruptive technologies are revolutionizing the markets but we must not forget that companies are made up of people : let's give these people a face!
Photos of internal events or team building events are always welcome. It is useful to create, for example, a column in which to periodically post small bios of the company's employees : all you need is a nice photo and some graphic tricks, accompanied by the name, job title, a quote or some distinctive phrase and that's it. A simple action that reveals attention towards the people who work in the company .
Of course it should not be forced, it is necessary to ask permission from the employee and understand if the choice to appear publicly on a Social Network does not bother him. This is just an example but the possibilities france telegram data are many: videos, interviews, curiosities, etc.
B2B Company Key People on Social Media
This is an optional point : you need to understand whether it is useful for the brand to give visibility to the so-called "key people" of the company or not (be careful, we are not necessarily talking only about the top management: it is important to understand who to select and why).
If there are internal people who often participate in events, conferences, meetings, it can be interesting to give them visibility without, again, saturating too much with the risk of appearing insistent. These actions allow you to show users that the company is also active externally , that there is participation and sharing with other realities, obviously always thanks to the correct use of hashtags and mentions that act as a sounding board for the brand.
These points are useful indications for taking the first steps on Social Media as an integral part of your communication strategy. Many of these tips are certainly also valid in the advanced stages of the “life” of the brand on social media and it is good practice to try to apply them as best as possible and consistently!