8 Emails to Include in a Webinar Sequence (With Free Templates!)
Posted: Tue Dec 03, 2024 6:40 am
Why are these emails important? What benefit do your contacts get from them, and what benefit do you get from them?
An automated webinar email sequence ensures that your event registrants actually show up. By attending, they’ll receive valuable information from you and connect with your company in a new, more personal way. Plus, automation does all the work for you.
But the biggest advantage for you is... new contacts!
The proof is in the numbers. Check out the data from the last 3 ActiveCampaign webinars:
Typeform Webinar Registrations: 974
Registrations for the webinar "What Inspires Consumers to Buy Products Online": 210
Unbounce Webinar Registrations: 1827
Collectively, we’re talking about over 3,000 opportunities to grow new leads into future ActiveCampaign customers—and you can create those same opportunities for yourself with your webinars.
Webinars are a great way to find new leads, and an afghanistan whatsapp number data 5 million automated webinar email sequence is the best way to nurture them. Once they register, they have chosen to be your contact, and you have a great opportunity to convert them into customers.
8 Email Templates for Your Webinar Sequence (Plus the Sequence Itself)
When preparing your sequence, you need to take a few things into account:
What information do attendees need? Think about the basics, like who will be speaking what, when, and how to join the webinar.
What resources will they need? Depending on the topic, it can be helpful to send registrants relevant content that can help them get the most out of the webinar.
What time zone are you in? If your webinar is open to attendees from all over the world, think about the best time for the most people to attend.
How can you help people who won’t be able to attend? If you have people in other time zones or others who will be busy and can’t attend, think about what you could send them that they can enjoy later or attend in the future. This could be the presentation file, the recording of the presentation, a blog post summarizing the topic, a list of questions and answers that occurred during the live event. (This can all be included in your follow-up email series after the webinar.)
How can you simplify your job of raising awareness about your webinar? Automation! You can create an automated webinar email sequence that takes care of all the reminders and follow-ups for you. And you don't even have to create it yourself, we've got you covered!
While the types of emails that will be included in the sequence will depend on your company and your webinar, there are 8 emails that you should really leverage for the best results.
Post-registration confirmation email
First Reminder: 1 Week from the Webinar
Second reminder: 1 day before the webinar
Third reminder: the day of the webinar
Thank you for participating! (You will receive the recording soon!)
First follow-up: Here's the recording!
Second Follow-up: Additional Resources
Third Follow-up: Future Events
(BONUS: Check out our free webinar creation kit , which includes more helpful resources and a comprehensive before, during, and after event checklist!)
Here is the complete sequence of 8 emails that will help you increase participation in your webinars:
1. Post-registration confirmation email
First of all, you need to confirm that you have received the webinar registration.
Imagine you've received an invitation to a party, you confirm that you'll be there, but you don't receive any other information. You'll probably turn to the person who invited you and ask, "Excuse me, but... when is it? Where is it? What time should I come?!"
The automatic post-registration webinar confirmation email takes care of sending all of this information, so people can… er… attend your webinar.
An automated webinar email sequence ensures that your event registrants actually show up. By attending, they’ll receive valuable information from you and connect with your company in a new, more personal way. Plus, automation does all the work for you.
But the biggest advantage for you is... new contacts!
The proof is in the numbers. Check out the data from the last 3 ActiveCampaign webinars:
Typeform Webinar Registrations: 974
Registrations for the webinar "What Inspires Consumers to Buy Products Online": 210
Unbounce Webinar Registrations: 1827
Collectively, we’re talking about over 3,000 opportunities to grow new leads into future ActiveCampaign customers—and you can create those same opportunities for yourself with your webinars.
Webinars are a great way to find new leads, and an afghanistan whatsapp number data 5 million automated webinar email sequence is the best way to nurture them. Once they register, they have chosen to be your contact, and you have a great opportunity to convert them into customers.
8 Email Templates for Your Webinar Sequence (Plus the Sequence Itself)
When preparing your sequence, you need to take a few things into account:
What information do attendees need? Think about the basics, like who will be speaking what, when, and how to join the webinar.
What resources will they need? Depending on the topic, it can be helpful to send registrants relevant content that can help them get the most out of the webinar.
What time zone are you in? If your webinar is open to attendees from all over the world, think about the best time for the most people to attend.
How can you help people who won’t be able to attend? If you have people in other time zones or others who will be busy and can’t attend, think about what you could send them that they can enjoy later or attend in the future. This could be the presentation file, the recording of the presentation, a blog post summarizing the topic, a list of questions and answers that occurred during the live event. (This can all be included in your follow-up email series after the webinar.)
How can you simplify your job of raising awareness about your webinar? Automation! You can create an automated webinar email sequence that takes care of all the reminders and follow-ups for you. And you don't even have to create it yourself, we've got you covered!
While the types of emails that will be included in the sequence will depend on your company and your webinar, there are 8 emails that you should really leverage for the best results.
Post-registration confirmation email
First Reminder: 1 Week from the Webinar
Second reminder: 1 day before the webinar
Third reminder: the day of the webinar
Thank you for participating! (You will receive the recording soon!)
First follow-up: Here's the recording!
Second Follow-up: Additional Resources
Third Follow-up: Future Events
(BONUS: Check out our free webinar creation kit , which includes more helpful resources and a comprehensive before, during, and after event checklist!)
Here is the complete sequence of 8 emails that will help you increase participation in your webinars:
1. Post-registration confirmation email
First of all, you need to confirm that you have received the webinar registration.
Imagine you've received an invitation to a party, you confirm that you'll be there, but you don't receive any other information. You'll probably turn to the person who invited you and ask, "Excuse me, but... when is it? Where is it? What time should I come?!"
The automatic post-registration webinar confirmation email takes care of sending all of this information, so people can… er… attend your webinar.