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But it is a very inefficient channel, because the margins applied by those commercial spaces are enormous and in the end the publishers lose money. Why are they still there? Simply because a major publisher cannot afford not to have a presence in Sanborns, for example. What are the options for a new author? Sell your book through Amazon or Mercado Libre, open your own online store (if you have more than one published work), or sell it indirectly by including it in training courses or a consultancy.


A real, focused and effective promotion belgium mobile database Another myth is that publishers invest a lot of money in promoting their authors. But that only happens with established authors, because it ensures sales. Lesser-known authors have to “roll up their sleeves” and take charge of getting their own interviews in the media, making posts on their own social networks or organizing a presentation event.


Again, that's the reason for books by so many YouTubers and TikTokers with millions of followers: in the end, publishers hope that this mass appeal will boost sales. to have to invest time and money in a marketing campaign for your book anyway, at least keep 100% of the revenue it generates.