How does ABM Marketing work?

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For ABM Marketing to work, you need a deep understanding of your target account’s needs and behaviors . That’s why personalization is so valuable, ensuring campaigns and content are meticulously crafted to meet their unique needs.

By targeting such qualified leads, ABM is like lithuania mobile database a company with the best tools to catch “big fish.” Instead of casting a wide net, the focus is on capturing potential customers with the potential to have a big impact on sales revenue.

The strategy stands out as a complement to the B2B customer journey , being very efficient for businesses that offer high-ticket products and services. It is no coincidence that it emerged in response to one of the biggest corporate challenges: reaching the target audience accurately.

In this sense, it is worth mentioning that a study carried out by the Altera Group concluded that 97% of marketing professionals reported that ABM generated a higher ROI than other strategies.