Ivan de Souza
Jan 13, 22 | 5 min read
b2e
Reading time: 4 minutes
When we talk about e-commerce , the most common turkey email address terms for sales strategies are B2B and B2C, being Business to Business and Business to Consumer, respectively.
However, new models were created and today they are already excellent alternatives to increase sales volume in many companies.
One of these models that is increasingly used is B2E (Business to Employee), which involves the sale of a product or service to an end customer who is necessarily a collaborator or employee of the company itself.
Despite the limited audience and limited sales opportunities, it is an effective tool for, for example, improving the quality of life of your organization's professionals.
Are you curious and want to know more about this business strategy? If so, read on to better understand the most common types of sales, the importance and how B2E works, as well as, of course, some practical actions so you can apply this model within your company. Let's see!
What are the most common sales models?
What is B2E and what is the importance of this model?
What to do to apply within your company?
What are the most common sales models?
Before we dive into the details of B2E, it's important to understand what other, more well-known types of sales mean.
Perhaps the most common of these models is B2C, which means that the product goes directly from the company to the end consumer. With the Internet, this method has become even stronger, allowing organizations to eliminate as many intermediaries as possible along the way.
On the other hand, B2B deals with the transaction from one company to another. Typically, this type of sale is intended to be used for stock replenishment and eventual resale or to use the product in a production line, for example.
Even when the purpose is consumption, it is also treated as B2B when the sale is from one business to another.
Another well-known type is B2G (Business to Government), when the company sells to a government (federal, state or municipal), requiring specifications and other particularities.
In addition, we find C2C (Consumer to Consumer), which has become increasingly relevant, especially with sites that serve as intermediaries for these transactions from one person to another, such as Mercado Libre.
What is B2E and what is the importance of this model?
With the changes in relationships and behavior in our society, companies also need to know how to adapt to keep up with these movements; and innovating strategies is an excellent way to reduce costs, generate more sales and even make the organization a more attractive environment for qualified professionals.
And that is exactly what B2E offers to businesses that know how to apply this sales model.
Despite not having as high a purchasing power as in B2B nor a market as large as in B2C, the advantages can also be considerable, especially for those seeking to generate value among their company's employees.
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This is because the objective of B2E is to make the collaborators themselves consume what the company offers , offering, for this, options such as: attractive purchasing conditions, promotions and considerable discounts.
In this way, the company increases the number of sales with a high conversion margin and also strengthens the relationship with the internal public.
