Taquanyia Boston
Feb 2, 22 | 3 min read
read-it later apps
Reading time: 3 minutes
In today's digital age, content is "always on." That means there's always something to read, think about, or talk about. More content is being created every day almost faster than the speed of light. That also means that readers' attention moves just as quickly.
While a new article, buzzword, or idea may list of tunisia consumer email have caught the attention of the right reader, there has been a historical disconnect: time . The unfortunate result is that some of the best pieces of content have gone unread or been forgotten.
With the new generation of tech-savvy readers, the thirst for great content has become insatiable. However, these readers also want content to be relevant, diverse, and easily accessible. These accuracy requirements have given rise to what is known as Read-it later apps .
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Many readers find Read-it Later apps, such as Instapaper and Pocket , very useful because they can enjoy self-curated content at their leisure in one app. Readers no longer sift through disorganized bookmarks looking for content they want to consume later.
“Read later” apps allow users to save articles with a single click, organize those posts, and access them anytime, anywhere. Additionally, users of these apps are looking to customize their reading mode, such as light versus dark mode, and save content to a device for seamless access.
The use of Read-it Later apps also extends far beyond the use case of personal content consumption. Many tools used to manage content in the workplace must be functional to allow readers to search, browse, save, and share content. Read-it Later apps have this capability.
It gives teams, collaborators or groups the opportunity to actively seek out great content on various topics and work on it collectively and efficiently, while giving each individual the convenience of accessing the content whenever they want.
How can marketers keep up with this trend?
As the popularity of read-it-later apps has skyrocketed, more publishers and content creators have taken note and begun adjusting their publishing strategies to accommodate this new market.
Organizations like Texas Monthly have seen a tremendous 17% higher than average return rate from having their content on read-later apps like Pocket, which has over 35 million monthly visitors with no signs of slowing down.
As readers look for other sources of information outside of traditional channels, evergreen content is becoming the driving force behind read-it-later apps.
Both publishers and creators must produce content that is informative, remains relevant and, preferably, timeless.
Keeping readers engaged and highlighting content that readers find valuable for SEO is what read-it-later apps do best.
The goal should always be to generate more traffic while building a targeted audience of readers. Creating evergreen content for Read-it Later apps is the sweet spot you should aim for.
Making content easily discoverable based on reader preferences is the key to success for both Read-it Later apps and content creators.
Readers find having a central place to store their favorites invaluable. Publishers and writers, both large and small, who understand this concept will benefit most from read-later apps.
The opportunity to reinvent the content experience for readers is here, and read-it-later apps make content consumption a memorable experience.
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