Then you have to define a title (very precise). It is key that the title of a post is attractive for the reader, but it must also be perfectly SEO-oriented , since in almost all cases Google will point to our post if it has a good keyword job .
When it comes to writing and formatting, there are some basic rules: clarity , short sentences , and a visually light layout with images and spacing. The text should be SEO-optimized, built around keywords , but also the alt-text of images , URLs , and page titles .
And we must never forget that a blog democratic republic of the congo email list post must promise even more than it has already given in the text. That is why it is necessary to promote content offers with valuable information that can be accessed through a form and a landing page. Only then can the blog have a return on investment in quantitative terms.
Content distribution and analysis
Once you've written your post, you need to promote it on all possible channels , since leaving it parked in a corner of your website isn't going to make it spread and get traffic. You need to spread it on your own social networks, get others to spread it on their networks, promote it through email marketing and get links from other blogs or pages.
As always, in any strategy, you have to analyze the performance of each post in terms of number of visits, keywords, responses to the call to action and leads generated.
A good inbound marketing strategy will turn your corporate blog from being an underutilized resource into a successful tool for the sales cycle .
