Consideration stage
Posted: Sat Dec 07, 2024 10:11 am
The prospect knows what is happening to him and names his problem or opportunity. In other words, the consumer is considering different ways to solve his problem , so he investigates all possible approaches.
During this stage, the potential customer begins to compare the alternatives , considering the pros and cons of each measure. From this point on, the person may present some commercial interest in order to solve his problem.
When it comes to the content you offer, you should focus on showing multiple solutions to that problem . For the content to be effective, you should answer the questions you think the prospect is asking.
Returning to the example from the previous stage, once the user knows what is happening, the next step would be when the user starts to investigate possible solutions. The question at this stage would be “ how can I fix this problem? ” Depending on the research and the severity of the problem, there are multiple answers, but the user identifies one of them as the solution: go to a technical service, consult with the operator that supplies the user with Internet, buy a new computer…
Decision stage
The final stage is decision. The prospect czechia email address has already decided on the best strategy. At this stage, the person is deciding between your company and others to solve the problem .
It's time to create content directly linked to your product or service , because the prospect has decided what their solution will be and is looking for a provider. Your content must stand out from other companies, so that the potential customer's decision leans towards your brand.
Finally, if we follow the example given, it is time to ask ourselves ' who am I going to trust to solve this problem with my computer? '.
A good understanding of this buyer's journey is key to your marketing strategy. It is important to have content prepared for each stage , adapted to the needs and the moment in which that potential client is in the purchasing process.
Once you understand the buyer's journey, here's one last tip. Offer more information than the customer asks for, as long as it's useful, valuable and relevant, so that you can accompany them from start to finish in the buyer's journey. Remember that the process doesn't end when a customer makes a purchase , but you must continue creating content to build loyalty, keep them as a customer and turn them into promoters of your brand.
During this stage, the potential customer begins to compare the alternatives , considering the pros and cons of each measure. From this point on, the person may present some commercial interest in order to solve his problem.
When it comes to the content you offer, you should focus on showing multiple solutions to that problem . For the content to be effective, you should answer the questions you think the prospect is asking.
Returning to the example from the previous stage, once the user knows what is happening, the next step would be when the user starts to investigate possible solutions. The question at this stage would be “ how can I fix this problem? ” Depending on the research and the severity of the problem, there are multiple answers, but the user identifies one of them as the solution: go to a technical service, consult with the operator that supplies the user with Internet, buy a new computer…
Decision stage
The final stage is decision. The prospect czechia email address has already decided on the best strategy. At this stage, the person is deciding between your company and others to solve the problem .
It's time to create content directly linked to your product or service , because the prospect has decided what their solution will be and is looking for a provider. Your content must stand out from other companies, so that the potential customer's decision leans towards your brand.
Finally, if we follow the example given, it is time to ask ourselves ' who am I going to trust to solve this problem with my computer? '.
A good understanding of this buyer's journey is key to your marketing strategy. It is important to have content prepared for each stage , adapted to the needs and the moment in which that potential client is in the purchasing process.
Once you understand the buyer's journey, here's one last tip. Offer more information than the customer asks for, as long as it's useful, valuable and relevant, so that you can accompany them from start to finish in the buyer's journey. Remember that the process doesn't end when a customer makes a purchase , but you must continue creating content to build loyalty, keep them as a customer and turn them into promoters of your brand.