Affiliate Marketing
Posted: Sat Dec 07, 2024 10:00 am
1. Display
This term refers to advertising based on ads that appear next to content that the user consumes. There are various types, from the traditional banner of different sizes to the Google AdWords network, for example.
2. Search
With this model we have the option to bid to appear in specific Google searches, above the organic results. It is based on a bidding system in which anyone can participate, and the price is set based on the number of interested parties, among other factors.
3. Video ads
Digital media and audiovisual platforms offer different advertising alternatives around videos. The basic ones are the ads that can be skipped (or not, depending on the type) at the beginning ( pre-roll ), middle ( mid-roll ) or end of the video ( post-roll ) and the overlay ads that are seen during playback.
4. Advertising on social networks
Facebook and YouTube are taking an increasing share of traditional ad spend due to their scale and mobile-friendliness .
In the first case, we can also find the Instant Article format , in which Facebook keeps 30% of the advertising it inserts, while in the second Google promoted the AMP format (also used by Twitter or LinkedIn, among others) in which advertising can also be placed. As we will see later, the biggest problem they offer is the opacity regarding the metrics they manage.
This modality consists of obtaining something of value defined by the advertiser (a sale, a registration, download of an app, etc.) with the help of a third party.
A prominent and widespread case is the use of the Amazon affiliate program to earn income from promoting product sales.
6. Remarketing
This is the name given to the creation of czechia email list personalized advertising campaigns for users who have already visited your website . They are the reason why you see a product you have looked at in an e-commerce site or a transport service whose website you have previously visited, for example, while browsing different pages.
Types of campaigns
Now that we know the basic types of online advertising, we need to detail how these campaigns are contracted and paid for, as well as the problems that all of them entail.
1. CPC (cost per click) assumes that the advertiser will not pay anything until the user interacts with the advertisement , and the cost of that action will be established by a bidding system in the case of Google ads, the most popular across the web. It is also the model followed by Facebook, as we will see later, and in both cases the formula is as follows:
CPC = Total cost of the campaign / number of clicks obtained.
This term refers to advertising based on ads that appear next to content that the user consumes. There are various types, from the traditional banner of different sizes to the Google AdWords network, for example.
2. Search
With this model we have the option to bid to appear in specific Google searches, above the organic results. It is based on a bidding system in which anyone can participate, and the price is set based on the number of interested parties, among other factors.
3. Video ads
Digital media and audiovisual platforms offer different advertising alternatives around videos. The basic ones are the ads that can be skipped (or not, depending on the type) at the beginning ( pre-roll ), middle ( mid-roll ) or end of the video ( post-roll ) and the overlay ads that are seen during playback.
4. Advertising on social networks
Facebook and YouTube are taking an increasing share of traditional ad spend due to their scale and mobile-friendliness .
In the first case, we can also find the Instant Article format , in which Facebook keeps 30% of the advertising it inserts, while in the second Google promoted the AMP format (also used by Twitter or LinkedIn, among others) in which advertising can also be placed. As we will see later, the biggest problem they offer is the opacity regarding the metrics they manage.
This modality consists of obtaining something of value defined by the advertiser (a sale, a registration, download of an app, etc.) with the help of a third party.
A prominent and widespread case is the use of the Amazon affiliate program to earn income from promoting product sales.
6. Remarketing
This is the name given to the creation of czechia email list personalized advertising campaigns for users who have already visited your website . They are the reason why you see a product you have looked at in an e-commerce site or a transport service whose website you have previously visited, for example, while browsing different pages.
Types of campaigns
Now that we know the basic types of online advertising, we need to detail how these campaigns are contracted and paid for, as well as the problems that all of them entail.
1. CPC (cost per click) assumes that the advertiser will not pay anything until the user interacts with the advertisement , and the cost of that action will be established by a bidding system in the case of Google ads, the most popular across the web. It is also the model followed by Facebook, as we will see later, and in both cases the formula is as follows:
CPC = Total cost of the campaign / number of clicks obtained.