How to create an IGTV channel, what are its features and how to use it efficiently
Posted: Sat Dec 07, 2024 9:29 am
Vertical videos are a trend that continues to grow; in this sense, taking advantage of the tools that deploy this format emerges as a winning digital strategy that cannot be ignored. How to create an IGTV channel is an essential factor in this task and needs to be considered as part of Digital Marketing initiatives.
Luis Herrera
Mar 28, 22 | 7 min read
How to create an IGTV channel
Reading time: 6 minutes
Instagram is one of the most important social networks in recent years, driven above all by its ability to display audiovisual material that captures users' attention for a few seconds.
One of its great features that often goes a little unnoticed at times is Instagram TV or IGTV, and in this post we will explain how to create an IGTV channel that is interesting, enriching and capable of attracting thousands of people to your brand.
Are you interested? Stay until the end!
What is IGTV?
Before learning how to create an IGTV tonga email address channel, it is necessary to fully understand what Instagram TV is all about and what its main advantages are.
In short, IGTV is a segment within the Instagram app that allows you to display full-screen videos (vertical orientation), longer (up to 60 minutes long) and with higher quality than in the traditional feed.
For digital marketing experts and professionals , IGTV emerges as an ideal medium to enrich the content of an account, with the aim of providing audiences with materials with greater informative or entertainment value.
Precisely, the name IGTV comes from simulating television channels, showing users videos without the need to perform specific searches, but rather recommendations that are given according to the Instagram algorithm based on the person's preferences and behaviors.
How to create an IGTV channel?
The natural step to understanding this tool is to find out how it works, which is closely related to how to create an IGTV channel.
First of all, any creator can have their own channel without doing anything additional on the app or platform. The easiest way to create the user that is the equivalent of the channel is through Instagram or the IGTV app.
Once you are inside it, you must go to settings and go directly to the "Create your channel" section, the only thing that will be necessary to get started.
Before you do this, you should know one thing: the username you choose will be the name of your channel and your Instagram profile. And, the IGTV followers will be followers on the conventional profile of the app.
Once you've completed these steps, your channel is live! You can start posting your content to everyone who follows you or to users who share similar interests to your brand so the algorithm can recommend it to them.
Below, we will give you a brief tutorial to start uploading videos to this tool:
If you are using the mobile app, click on the "+" button at the top right;
choose the video you want to upload;
Write an interesting title and copy for your content and
Press share and that's it! The material will now be published.
At this point, you're probably wondering if having an IGTV channel is still a profitable medium for companies, especially with the emergence of Reels and the popularization of other social networks like Tik Tok.
Therefore, below we will explain the importance of considering this medium even in these days.
Differential features of this app
Both the IGTV application for devices and the interface integrated into the Instagram app have differentiating characteristics that separate it from the parent company.
This application, which was launched in 2018, allows content creators and users to access unusual formats that they are used to and that are important to take into account within a digital strategy.
Duration : There are differences in IGTV depending on whether you use the mobile app or the web version; for the former, the video length limit is between one and 15 minutes, while for the web interface, the maximum duration is 60 minutes;
Video format : This information is crucial for creators, since the ideal format for uploading videos within the platform is MP4;
Resolution : Videos in vertical orientation have a 9:16 ratio and to be displayed horizontally it is 16:9; it also supports up to 720 pixels per inch and
Size : The size supported by IGTV ranges from 650 MB for videos up to 10 minutes and 3.6 GB for videos with a maximum duration of 60 minutes.
Now, to teach you how to create an IGTV channel, we will show you how this tool works.
Luis Herrera
Mar 28, 22 | 7 min read
How to create an IGTV channel
Reading time: 6 minutes
Instagram is one of the most important social networks in recent years, driven above all by its ability to display audiovisual material that captures users' attention for a few seconds.
One of its great features that often goes a little unnoticed at times is Instagram TV or IGTV, and in this post we will explain how to create an IGTV channel that is interesting, enriching and capable of attracting thousands of people to your brand.
Are you interested? Stay until the end!
What is IGTV?
Before learning how to create an IGTV tonga email address channel, it is necessary to fully understand what Instagram TV is all about and what its main advantages are.
In short, IGTV is a segment within the Instagram app that allows you to display full-screen videos (vertical orientation), longer (up to 60 minutes long) and with higher quality than in the traditional feed.
For digital marketing experts and professionals , IGTV emerges as an ideal medium to enrich the content of an account, with the aim of providing audiences with materials with greater informative or entertainment value.
Precisely, the name IGTV comes from simulating television channels, showing users videos without the need to perform specific searches, but rather recommendations that are given according to the Instagram algorithm based on the person's preferences and behaviors.
How to create an IGTV channel?
The natural step to understanding this tool is to find out how it works, which is closely related to how to create an IGTV channel.
First of all, any creator can have their own channel without doing anything additional on the app or platform. The easiest way to create the user that is the equivalent of the channel is through Instagram or the IGTV app.
Once you are inside it, you must go to settings and go directly to the "Create your channel" section, the only thing that will be necessary to get started.
Before you do this, you should know one thing: the username you choose will be the name of your channel and your Instagram profile. And, the IGTV followers will be followers on the conventional profile of the app.
Once you've completed these steps, your channel is live! You can start posting your content to everyone who follows you or to users who share similar interests to your brand so the algorithm can recommend it to them.
Below, we will give you a brief tutorial to start uploading videos to this tool:
If you are using the mobile app, click on the "+" button at the top right;
choose the video you want to upload;
Write an interesting title and copy for your content and
Press share and that's it! The material will now be published.
At this point, you're probably wondering if having an IGTV channel is still a profitable medium for companies, especially with the emergence of Reels and the popularization of other social networks like Tik Tok.
Therefore, below we will explain the importance of considering this medium even in these days.
Differential features of this app
Both the IGTV application for devices and the interface integrated into the Instagram app have differentiating characteristics that separate it from the parent company.
This application, which was launched in 2018, allows content creators and users to access unusual formats that they are used to and that are important to take into account within a digital strategy.
Duration : There are differences in IGTV depending on whether you use the mobile app or the web version; for the former, the video length limit is between one and 15 minutes, while for the web interface, the maximum duration is 60 minutes;
Video format : This information is crucial for creators, since the ideal format for uploading videos within the platform is MP4;
Resolution : Videos in vertical orientation have a 9:16 ratio and to be displayed horizontally it is 16:9; it also supports up to 720 pixels per inch and
Size : The size supported by IGTV ranges from 650 MB for videos up to 10 minutes and 3.6 GB for videos with a maximum duration of 60 minutes.
Now, to teach you how to create an IGTV channel, we will show you how this tool works.