6. Don’t use free sender domains
It’s a business best practice to send your emails from an owned email domain. That means not using an address from a free platform, like Gmail or Yahoo. And those two make it harder and harder to send a larger number of emails through them with stricter requirements.
Sending from your own domain (usually your website), like [email protected], verifies you as a legitimate person or business and is less likely to hit the spam folder. ESPs have email verification processes in place that protect legitimate senders and increase the chances of good email to reach its destination.
an email sent from a verified domain instead of a free one
7. A/B test emails
Some emails perform better than others. Test out key elements bahrain telephone number data like your subject lines, email copy, and CTAs to determine which phrases and features your subscribers respond best to.
A/B testing emails like this – where you send two different emails to two groups of subscribers and see which one performs best – allows you to measure and tweak what works and what doesn’t to encourage more subscriber engagement.
8. Remove hard bounced email addresses from your list
One thing you should definitely do in your regular list clean up is remove hard bounced email addresses from your list. There’s no point keeping them because they’re either incorrect or inactive, which means the emails you send will never reach them.
Eliminating hard bounced emails as soon as they appear will keep your email bounce rate low and healthy.
how a hard bounce looks
With Brevo, hard bounces are automatically blacklisted to avoid emails being sent to this contact again. This way you can maintain an active list and get the best results for your email marketing strategy.
Want to test-drive Brevo’s Marketing Platform? Our forever-free plan lets you send up to 300 emails/day.
Create my free Brevo account now
9. Use a signup form with a good CAPTCHA system
A captcha system quickly identifies bots or spam accounts that sign up for your email list. Having one on your signup form will ensure that only real people who want to sign up to your list do so.
