CEO and Project Manager
July 26, 2016
If the traditional travel agent is dead, it is perhaps because he has been replaced by social media. As a powerful tool for tourism marketing professionals, and hoteliers in particular, social media charts a perfect path towards the sale of tourism products and services.
According to Social Times , 52% of people acknowledge that their friends’ photos inspire them to plan their trips—stirring people into their dream phase . When travelers plan and germany email address compare, social media again drives the conversation: travelers are 44% more likely to learn more about a new travel brand on Twitter. When it comes to booking, 33% of those who use social media to research travel have changed their original hotel choices.
Independent hotels can no longer treat social media as a distraction or a side project. Instead, it’s time for hoteliers to take advantage of social media and become more socially savvy.
Table of Contents [ Hide ]
1 How social networks can help you
2 Regain control of your accounts
3 Channel your presence on social networks
How social media can help you
Transforming customer service . Do you want to hear and respond to complaints? Do you want to know which people love your hotel? All of those conversations take place online – on personal Twitter accounts as well as Facebook feeds . Reaching out and connecting with guests about their complaints and compliments in real time is an effective tactic for managing their experiences.
Know your competition . Just as people will talk about your hotel on social media, they will talk about your competition. See what people are saying about each other and use that information to refine your own message.
An alternative for marketing . Using social networks you can get published at a good price. #socialselling
What your brand says . Are you a fun hotel? Are you known for having a luxurious spa? Your social media accounts allow you to further personify your brand, and ultimately reach more travelers in your market.
