Email marketing and tourist accommodation, ideas for a customer-centric experience
Posted: Sat Dec 07, 2024 9:16 am
As a marketing or sales manager, or if you manage a hotel or any other type of tourist accommodation, I am sure you know how important it is to have an extraordinary customer experience.
In this article we briefly describe how Benchmark Email provides solutions to help you in this regard, providing the customer with the greece phone number list best possible experience based on three principles:
Personalization.
Accompaniment.
Anticipation.
These strategies and itineraries can be applied to all types of tourist establishments , hotel chains, family hotels, boutique hotels, hostels, bed and breakfasts, guest houses, lodges, tourist apartments, rural houses, campsites, spas or any other.
If you are not sure how to do it in your case, contact us, remember that you have a local team to assist you and 24/7 support .
All stages are important
Don't just think about the moment when a customer is staying here. When they are learning about your establishment and the perception and follow-up that you offer once they have stayed there, they require the same attention.
Let's look at an example of a strategy divided into three key stages :
While they are getting to know us.
During the stay.
After your stay.
While they are getting to know us
These are just a few ideas for tactics you can create with your Benchmark Email account. Remember that the tool also integrates with over 300 apps , so the possibilities are many more, so let your imagination run wild!
Capture and segment new subscribers through registration forms, based on the information they provide us.
Sending all types of promotional campaigns : offers, discounts, dates and periods of greatest activity (Summer, Easter, Christmas), parties, events, attractions of destinations and cities.
PRO Automations. By combining the email marketing tool with Pro Automations, you can easily manage booking confirmation processes, reminders or last-minute changes .
Autoresponders . You can also have the detail of remembering your client's birthday.
Sending automated RSS campaigns with news from your website or blog.
Preliminary surveys to personalize the stay. Get to know your client as best as you can, what time do you plan to arrive, any food intolerances, menu preferences?
During the stay…
Do you think that a client who is on vacation wants to receive your communications? If you are going to improve their stay and offer them valuable information to make the most of those days, why not? In any case, if you have any doubts, it is best to ask.
Welcome email to the establishment with everything they need to know. A summary with the essentials, always at hand (reception, parking, access).
In this article we briefly describe how Benchmark Email provides solutions to help you in this regard, providing the customer with the greece phone number list best possible experience based on three principles:
Personalization.
Accompaniment.
Anticipation.
These strategies and itineraries can be applied to all types of tourist establishments , hotel chains, family hotels, boutique hotels, hostels, bed and breakfasts, guest houses, lodges, tourist apartments, rural houses, campsites, spas or any other.
If you are not sure how to do it in your case, contact us, remember that you have a local team to assist you and 24/7 support .
All stages are important
Don't just think about the moment when a customer is staying here. When they are learning about your establishment and the perception and follow-up that you offer once they have stayed there, they require the same attention.
Let's look at an example of a strategy divided into three key stages :
While they are getting to know us.
During the stay.
After your stay.
While they are getting to know us
These are just a few ideas for tactics you can create with your Benchmark Email account. Remember that the tool also integrates with over 300 apps , so the possibilities are many more, so let your imagination run wild!
Capture and segment new subscribers through registration forms, based on the information they provide us.
Sending all types of promotional campaigns : offers, discounts, dates and periods of greatest activity (Summer, Easter, Christmas), parties, events, attractions of destinations and cities.
PRO Automations. By combining the email marketing tool with Pro Automations, you can easily manage booking confirmation processes, reminders or last-minute changes .
Autoresponders . You can also have the detail of remembering your client's birthday.
Sending automated RSS campaigns with news from your website or blog.
Preliminary surveys to personalize the stay. Get to know your client as best as you can, what time do you plan to arrive, any food intolerances, menu preferences?
During the stay…
Do you think that a client who is on vacation wants to receive your communications? If you are going to improve their stay and offer them valuable information to make the most of those days, why not? In any case, if you have any doubts, it is best to ask.
Welcome email to the establishment with everything they need to know. A summary with the essentials, always at hand (reception, parking, access).