Chinese travelers seek a personalized experience
Posted: Sat Dec 07, 2024 9:11 am
Andres Romero
CEO and Project Manager
August 18, 2016
High-net-worth Chinese travelers spend $65,000 per family on tourism each year , including $34,000 on travel purchases, according to a new study by Hurun Research Institute and Marriott International .
Chinese travelers have long been a high-priority group for upmarket brands, but the demands and habits of young travelers are rapidly changing. Digital natives aged 18-36 want a more personalized experience, including superior guest services and smart device integration.
“Despite the economic downturn, the impact on high-net-worth travel appears to have grown steadily,” said Rupert Hoogewerf, secretary and chief researcher at Hurun. “Young, high-net-worth list of germany consumer email travelers have developed significant decision-making power, emerging from the recent boom in Chinese entrepreneurship, along with a growing class of second-generation ‘rich kids’.”
“ Chinese Luxury Traveler 2016 ” examines the habits, priorities and trends of Chinese consumers with a net income of at least $15 million and those aged 18-36.
Generation Y
Young, high-net-worth Chinese travelers travel abroad three to four times a year on average, mostly for leisure. Although France remains the most popular destination in Europe, Japan is the preferred destination for shopping given its proximity and favorable exchange rates, while Australia is the preferred destination for leisure.
Australia has long been a developed economy, but it is less commonly seen as a place of growth than North America, and luxury houses in Europe have left Australia in the background for many brands looking to capitalize on rising tourism rates in China. A strong presence in Australia could entice wealthy travelers to make a purchase.
Western brands should also be aware that summer travel is less common in China. Travel during China's Golden Week in early autumn and travel around Chinese New Year are about two and three times more likely, respectively .
CEO and Project Manager
August 18, 2016
High-net-worth Chinese travelers spend $65,000 per family on tourism each year , including $34,000 on travel purchases, according to a new study by Hurun Research Institute and Marriott International .
Chinese travelers have long been a high-priority group for upmarket brands, but the demands and habits of young travelers are rapidly changing. Digital natives aged 18-36 want a more personalized experience, including superior guest services and smart device integration.
“Despite the economic downturn, the impact on high-net-worth travel appears to have grown steadily,” said Rupert Hoogewerf, secretary and chief researcher at Hurun. “Young, high-net-worth list of germany consumer email travelers have developed significant decision-making power, emerging from the recent boom in Chinese entrepreneurship, along with a growing class of second-generation ‘rich kids’.”
“ Chinese Luxury Traveler 2016 ” examines the habits, priorities and trends of Chinese consumers with a net income of at least $15 million and those aged 18-36.
Generation Y
Young, high-net-worth Chinese travelers travel abroad three to four times a year on average, mostly for leisure. Although France remains the most popular destination in Europe, Japan is the preferred destination for shopping given its proximity and favorable exchange rates, while Australia is the preferred destination for leisure.
Australia has long been a developed economy, but it is less commonly seen as a place of growth than North America, and luxury houses in Europe have left Australia in the background for many brands looking to capitalize on rising tourism rates in China. A strong presence in Australia could entice wealthy travelers to make a purchase.
Western brands should also be aware that summer travel is less common in China. Travel during China's Golden Week in early autumn and travel around Chinese New Year are about two and three times more likely, respectively .