“Highly Cited Content”: How to Stand Out with Google’s New Update
Posted: Sat Dec 07, 2024 9:08 am
Understand the benefits of the new update of the main search engine and develop more efficient digital strategies.
Cecilia Cury
Apr 14, 22 | 8 min read
highly cited content
Reading time: 6 minutes
False information is nothing new on the Internet and we know that it can be extremely damaging on a political and social level.
Last week, Google announced that it will be adding a “highly cited content” notice to Google search results , focused on highlighting the most reliable original sources. The goal is to avoid the lack of context that a story can acquire as it becomes more widely distributed across the web.
According to the company, the update aims to tonga email list help readers find “ the most useful or relevant information for a news story .” But how could this update affect businesses, marketers, and SEO experts?
If you want to keep up to date with the latest trends in Digital Marketing, subscribe to our interactive newsletter!
The digital world and the era of (dis)information
Since the digital transformation began , we can notice a difference in the way most people search for information, news or some kind of learning.
From television news and newspapers, users began to conduct research on various topics on the Internet.
In this way, they enter a place where, in addition to informative articles, they can absorb knowledge through:
websites;
blogs;
social networks;
podcasts;
videos;
among other various formats.
But while the vast amount of news and information (circulating from numerous different sources) is extremely valuable in understanding different perspectives and constructive opinions on an event, it can be challenging to define whether information is reliable or not – after all, anyone can produce content and publish it online.
This is also because specifically when it comes to current news or “hot topics”, we notice a great movement of users and companies that reproduce and replicate these topics and, not always, with all the necessary information.
This has recently led to a lack of trust in the reliability of sources, as well as an uncomfortable feeling that we are not receiving knowledge about everything that is happening in the world.
But this new “often cited” feature can be a huge advantage in helping us organize information on the Internet and avoid misinformation.
How does Google's new update affect your digital strategy?
First of all, it is essential to reflect on the credibility of your company, brand or business. When I refer to credibility, I want to encourage a thorough analysis of your brand awareness , the way you communicate with your audience and, above all, your authority in your market segment.
But why is it important? Even with many variables in search engine algorithms, one thing is certain: your audience contributes to building your brand’s credibility.
With the new Google Search update, businesses, brands, marketers and SEOs have the opportunity to stand out even more in their markets.
ADVERTISEMENT
This is because when you offer more value to your audience, more people will consume and share your content, which will make your online domain a reference for them and, consequently, for search engines.
So, if you already understand and work with a good digital content strategy, do not forget the importance of building and establishing a good relationship with your users and thus establish your authority on the subject.
And for that, some Digital Marketing actions cannot be missed. Below we discuss some of them.
Keep reading!
Produce relevant content for your audience
Efficient communication is one of the main pillars that support a digital strategy. Its objective is to transmit information, data or teachings through a specific channel, keeping your audience informed about specific topics.
Developing a content strategy will help you build credibility by educating customers and conveying valuable information to answer the questions that users — regardless of whether they are consumers of your brand or not — are searching for on the Internet. And that's where the new Google Search update can help!
By generating value for users through relevant information, you can build a positive perception of credibility for your brand.
Therefore, search engines are more likely to consider you a trustworthy source, and therefore your content would have a higher chance of being labeled as “highly cited,” which is amazing for brand awareness.
Be an authority in your industry
Becoming an authority on a topic is a challenge, but it is possible to build a path based on knowledge of your market and, especially, your consumers. Offer the best possible experience, create improvements based on the opinion of those who are already your customers and learn to generate value through your content to attract new consumers.
Cecilia Cury
Apr 14, 22 | 8 min read
highly cited content
Reading time: 6 minutes
False information is nothing new on the Internet and we know that it can be extremely damaging on a political and social level.
Last week, Google announced that it will be adding a “highly cited content” notice to Google search results , focused on highlighting the most reliable original sources. The goal is to avoid the lack of context that a story can acquire as it becomes more widely distributed across the web.
According to the company, the update aims to tonga email list help readers find “ the most useful or relevant information for a news story .” But how could this update affect businesses, marketers, and SEO experts?
If you want to keep up to date with the latest trends in Digital Marketing, subscribe to our interactive newsletter!
The digital world and the era of (dis)information
Since the digital transformation began , we can notice a difference in the way most people search for information, news or some kind of learning.
From television news and newspapers, users began to conduct research on various topics on the Internet.
In this way, they enter a place where, in addition to informative articles, they can absorb knowledge through:
websites;
blogs;
social networks;
podcasts;
videos;
among other various formats.
But while the vast amount of news and information (circulating from numerous different sources) is extremely valuable in understanding different perspectives and constructive opinions on an event, it can be challenging to define whether information is reliable or not – after all, anyone can produce content and publish it online.
This is also because specifically when it comes to current news or “hot topics”, we notice a great movement of users and companies that reproduce and replicate these topics and, not always, with all the necessary information.
This has recently led to a lack of trust in the reliability of sources, as well as an uncomfortable feeling that we are not receiving knowledge about everything that is happening in the world.
But this new “often cited” feature can be a huge advantage in helping us organize information on the Internet and avoid misinformation.
How does Google's new update affect your digital strategy?
First of all, it is essential to reflect on the credibility of your company, brand or business. When I refer to credibility, I want to encourage a thorough analysis of your brand awareness , the way you communicate with your audience and, above all, your authority in your market segment.
But why is it important? Even with many variables in search engine algorithms, one thing is certain: your audience contributes to building your brand’s credibility.
With the new Google Search update, businesses, brands, marketers and SEOs have the opportunity to stand out even more in their markets.
ADVERTISEMENT
This is because when you offer more value to your audience, more people will consume and share your content, which will make your online domain a reference for them and, consequently, for search engines.
So, if you already understand and work with a good digital content strategy, do not forget the importance of building and establishing a good relationship with your users and thus establish your authority on the subject.
And for that, some Digital Marketing actions cannot be missed. Below we discuss some of them.
Keep reading!
Produce relevant content for your audience
Efficient communication is one of the main pillars that support a digital strategy. Its objective is to transmit information, data or teachings through a specific channel, keeping your audience informed about specific topics.
Developing a content strategy will help you build credibility by educating customers and conveying valuable information to answer the questions that users — regardless of whether they are consumers of your brand or not — are searching for on the Internet. And that's where the new Google Search update can help!
By generating value for users through relevant information, you can build a positive perception of credibility for your brand.
Therefore, search engines are more likely to consider you a trustworthy source, and therefore your content would have a higher chance of being labeled as “highly cited,” which is amazing for brand awareness.
Be an authority in your industry
Becoming an authority on a topic is a challenge, but it is possible to build a path based on knowledge of your market and, especially, your consumers. Offer the best possible experience, create improvements based on the opinion of those who are already your customers and learn to generate value through your content to attract new consumers.