Clicks per unique opening: Unlike the previous case, this metric tells us how many people, among those who opened the email, ended up clicking on it. Hence the importance of the subject and the content being coherent with each other so that the user performs the action we want, for
Bounce rate: So far we have focused on emails that were successful, but this indicator tries to give information about those emails that for some reason have not reached the users' inbox. We can distinguish between two types of bounce: soft bounce is due to a full inbox or a server crash, for example. And hard bounce occurs mainly because the email account does not exist or because of typing errors.
Unsubscribe rate: Users must have the option to unsubscribe. Email addresses are usually obtained through a subscription that the user makes to a list that we have previously created, always list of cuba consumer email with prior consent for the processing of their data . This subscription can be given as a result of different campaigns and it is very interesting to maintain these lists. This KPI tells us how many users have unsubscribed from these lists . Why do they unsubscribe? One of the reasons could be lack of interest in the specific campaign. The unsubscribe rate is very interesting because it helps us to know the evolution of the lists and to know if changes need to be made to the email marketing campaigns.
This data will help you analyze the impact of your campaign , but you will also need other statistical parameters to do a more in-depth analysis and you will have them in your email marketing manager. We advise you to make reports frequently to know the progress of your objectives.
We remind you that email marketing campaigns do not have to replace social media, and vice versa . Take advantage of both options, since social media allows you to gain visibility and online presence, while an email marketing campaign allows you to generate traffic to your website, which can also influence better positioning on Google .
We hope you have taken note of these indicators and that your next email marketing campaign is a success.
