The 4 Ps of marketing for the success of your company
Posted: Sat Dec 07, 2024 9:06 am
Andres Romero
CEO and Project Manager
September 24, 2016
Have you ever heard of the 4 Ps of marketing? The marketing mix tells us about the elements that capture and convey your brand or the product you offer as unique when selling, that is, it brings together those points that make you different from your competitors. Over time, this concept led to what we call the 4 Ps of marketing.
In the world of marketing there are countless internal activities for each organization/company that can help us to become aware of our position and objectives. On this occasion we would like to talk about the 4 Ps of marketing, which come from English and if translated into Spanish we are left with 3 “Ps” and one “Election”.
Table of Contents [ Hide ]
1 1. Product
2 2. Price
3 3. Promotion
4 4. Place = Place
1. Product
The product can be expressed in germany email list different ways depending on whether we are talking about an intangible service or a tangible product, as long as it satisfies a need or desire of our clients. Regardless of whether we sell screws or offer a luxury hotel accommodation service, we have to be very clear about what we are selling and why it makes us unique before we start selling it. Once we have a clear idea of our product, we can move on to the next “P”.
2. Price
Pricing will directly impact our profit margins as well as demand, supply and the marketing strategy to be followed. Similar products and brands must be positioned in different ways based on the prices that are set. In addition, the elasticity of the price imposed will affect the following two “Ps”.
3. Promotion
We have a product and its price, now it is time to promote this work since without the appropriate promotion/advertising it will be more difficult to sell. Adequate promotion requires the disclosure of the aspects that differentiate our product with respect to our clients. Promotion includes elements such as advertising, public relations, social media marketing, email marketing, SEO, video marketing, etc. Each action must be supported by a well-positioned brand for a maximum return on the investment made.
CEO and Project Manager
September 24, 2016
Have you ever heard of the 4 Ps of marketing? The marketing mix tells us about the elements that capture and convey your brand or the product you offer as unique when selling, that is, it brings together those points that make you different from your competitors. Over time, this concept led to what we call the 4 Ps of marketing.
In the world of marketing there are countless internal activities for each organization/company that can help us to become aware of our position and objectives. On this occasion we would like to talk about the 4 Ps of marketing, which come from English and if translated into Spanish we are left with 3 “Ps” and one “Election”.
Table of Contents [ Hide ]
1 1. Product
2 2. Price
3 3. Promotion
4 4. Place = Place
1. Product
The product can be expressed in germany email list different ways depending on whether we are talking about an intangible service or a tangible product, as long as it satisfies a need or desire of our clients. Regardless of whether we sell screws or offer a luxury hotel accommodation service, we have to be very clear about what we are selling and why it makes us unique before we start selling it. Once we have a clear idea of our product, we can move on to the next “P”.
2. Price
Pricing will directly impact our profit margins as well as demand, supply and the marketing strategy to be followed. Similar products and brands must be positioned in different ways based on the prices that are set. In addition, the elasticity of the price imposed will affect the following two “Ps”.
3. Promotion
We have a product and its price, now it is time to promote this work since without the appropriate promotion/advertising it will be more difficult to sell. Adequate promotion requires the disclosure of the aspects that differentiate our product with respect to our clients. Promotion includes elements such as advertising, public relations, social media marketing, email marketing, SEO, video marketing, etc. Each action must be supported by a well-positioned brand for a maximum return on the investment made.