Personalized experiences increase customer loyalty and conversions, something list of costa rica whatsapp phone numbers of special importance when it comes to eCommerce since, following the health crisis, online sales increased by 250% in Latin America , according to a Nielsen study.
Understanding the leading role of online sales in a scenario like the current one, personalizing interactions is crucial to improving the customer experience, increasing sales opportunities and improving loyalty strategies.
Conversational commerce is a concept that refers to the use of instant messaging channels to improve the customer experience and drive transactions (such as in-channel purchases, personalized and timely attention, and requesting assistance), either through chatbots, human agents, or a mix of both.
In an increasingly digital age, consumers are looking for proximity when interacting with brands, something that many companies do not consider in their online strategies. This, without a doubt, represents an opportunity to obtain an important competitive advantage.
