Title and Header Optimization
These are the first things that readers notice. If the title and headings match their search intent, they are more likely to use the content. It is worth distinguishing them from the rest of the content – with color, font, or bold.
Planned and divided text structure
How do we react when we enter a page telecommunication industry in israel and see one block of text? In most cases, we probably get discouraged quickly. Other readers react exactly the same way. Therefore, the structure of the text is important, and it must have a visual impact on the recipients.
graphics 1
Short and concise paragraphs
Users read selectively. So you need to break the text into smaller fragments that will be read to the end. It is worth being concise and to the point in your message, because the goal is to provide the recipients with the most important information. There is no room here for long stories.
Using call to action
A call to action is the foundation of content optimization, and unfortunately, as many as 70% of websites do not use its potential. It turns out that messages that have a CTA have as many as 371% more clicks, which translates into sales. So it is worth presenting what we have to offer and additionally using buttons and microcopy in this context.
Writing in a friendly language
This is one of the most important elements of webwriting. The text must be understandable not only to people from the same industry. Therefore, you should avoid using complicated terminology or jargon. The information must be quickly digestible and accessible to the recipients.
Internal linking
It is part of an on-site optimization strategy that relates to ranking factors. The purpose of internal linking is to make it easier to navigate the site, as well as to offer the reader content of a similar or complementary nature. So if the reader is interested in your article, it is worth offering them another one, which will support traffic to the site.
Optimized anchor text
This is a fragment of a link highlighted against the background of the entire text, allowing the user to redirect to another page or subpage. Its appropriate arrangement facilitates navigation on the page and also hierarchizes its elements. Depending on the industry, you can use an anchor: brand, generic, naked, matched to the word (exact match), matched to the phrase (phrase match) or an image (ALT tag). Regardless of the type, it is worth using keywords in its structure.
The inverted pyramid principle
It consists of creating a layout in which the first paragraphs contain the most important information. Then we place additional and supplementary information, and at the very end, content that is less important for those interested in the topic. We are therefore guided by the principle of from detail to general, which is the opposite of traditional writing strategies.
