Segment your database
Posted: Sat Dec 07, 2024 8:47 am
To begin with, at this point you may have some questions :
What type of contacts is best suited to a lead nurturing strategy? In principle, it focuses on leads and customers . In the first case, the idea is that over time they will become new customers. In the second, we are more in the field of retention or loyalty of current customers, to increase their level of satisfaction, help them repeat (or increase) their purchases and contribute to them becoming brand advocates.
What kind of tools are used to deliver that content? Most often, it fits into email marketing strategies, with the help of a CRM or database and a marketing automation platform , which is what we are going to cover in this article. But there are other ways to provide content to users and help them move forward in their purchasing process. Think of chats, chatbots, WhatsApp, social media, phone calls, face-to-face conversations… Basically, any channel where contact or conversation can be established between the brand and the user.
Now let's take it a step further and think about planning a campaign. One by one, here are the 7 basic steps you should consider in any lead nurturing strategy .
1. Set your goal
This first step can be summed up in one question: what do you want to achieve with this lead nurturing campaign? If you are going to send a series of emails, consider what action you want the user to take.
For example, you might want them to download croatian email list a catalogue with your products or a success story, sign up for a webinar, request a free demo, sign up for one of the services you offer, or buy a specific product. Choose a single main objective and plan your entire lead nurturing campaign around that.
Don't send mass emails to your entire database. Why send generic information to people who aren't interested in it? Not only is it a waste of time for the people who will receive the emails, but it will also damage your brand's reputation and increase the chances of your emails being classified as spam.
What type of contacts is best suited to a lead nurturing strategy? In principle, it focuses on leads and customers . In the first case, the idea is that over time they will become new customers. In the second, we are more in the field of retention or loyalty of current customers, to increase their level of satisfaction, help them repeat (or increase) their purchases and contribute to them becoming brand advocates.
What kind of tools are used to deliver that content? Most often, it fits into email marketing strategies, with the help of a CRM or database and a marketing automation platform , which is what we are going to cover in this article. But there are other ways to provide content to users and help them move forward in their purchasing process. Think of chats, chatbots, WhatsApp, social media, phone calls, face-to-face conversations… Basically, any channel where contact or conversation can be established between the brand and the user.
Now let's take it a step further and think about planning a campaign. One by one, here are the 7 basic steps you should consider in any lead nurturing strategy .
1. Set your goal
This first step can be summed up in one question: what do you want to achieve with this lead nurturing campaign? If you are going to send a series of emails, consider what action you want the user to take.
For example, you might want them to download croatian email list a catalogue with your products or a success story, sign up for a webinar, request a free demo, sign up for one of the services you offer, or buy a specific product. Choose a single main objective and plan your entire lead nurturing campaign around that.
Don't send mass emails to your entire database. Why send generic information to people who aren't interested in it? Not only is it a waste of time for the people who will receive the emails, but it will also damage your brand's reputation and increase the chances of your emails being classified as spam.