For those who want to go a step further, going out to clean up a natural space, organizing street marketing actions to raise awareness among the population, or planting trees to offset the CO2 emissions of the center, can be good alternatives .
Fundraising for charitable causes
The objective will be to make a donation to an association, entity or NGO whose purpose is a charitable cause and which preferably operates at a local level , but also getting the involvement of the visitors of the shopping centre in the same. How? The way is very simple, since practically any action to dynamise the shopping gallery can become charitable. Dance classes, children's workshops, campaigns on social networks, cooking courses, photocalls , concerts... You just have to find the activity that best suits the target audience of the centre and then establish the effort that will be asked of the visitor and that the shopping centre itself will make to support the cause.
From this point of view, there are two options: the centre will assume the total donation or the visitors will also make a contribution to it . In the first case, the amount of money or resources to be donated would be established for each person who participates, for example, in a Zumba masterclass (“ for each person who participates in the class, the Shopping Centre will donate €1 to the AECC ”). In the second case, the participant will have to contribute their grain of sand to participate in the activity, for example, a kilo of food to enjoy a cooking course. In this way, the donation would be doubled, since for each person who participates in the workshop, and who brings a kilo of food to do so, the shopping centre would contribute another kilo to the collaborating entity.
A shopping centre is undoubtedly one of the most important economic agents in its area of influence, but to also establish itself as a powerful social agent, it must forge a solid list of tokelau consumer email collaborative relationship with the different interest groups in its most local area . And one of the best vehicles to achieve this is through the implementation of sustainability actions.
The starting point for developing CSR actions in this area is to detect the problems that concern the different groups in the local community and define how the shopping centre can contribute to solving them .
Establishing links with the local educational community can be a very interesting way to develop this type of initiatives, since the school population is much more receptive to learning new teachings and knowledge, which they will then spread among their closest circles.
Launching a freestyle contest , with lyrics against gender violence, to fight this scourge; organizing a snack and breakfast program based on fruit and vegetables, to promote healthy lifestyle habits; or creating educational games to raise awareness about the importance of caring for the environment, are just some ideas of actions that could be carried out with this audience.
But there will be as many ideas as there are problems that arise in the area surrounding the shopping centre . If the aim is to promote the labour integration of groups with difficulty accessing the labour market, the shopping centre can contribute to this by donating unused advertising banners so that these groups or associations can give them a new life in the form of bags or purses, which they will then sell.
