A complete guide to advertising on Facebook (Part 1)
Posted: Sat Dec 07, 2024 8:35 am
~~Understand the types of Facebook advertising formats, operation procedures and precautions!
Don’t think that using the BOOST POST button on Facebook list of argentina whatsapp phone numbers is advertising. This way of burning money is effective as long as you have a large number of followers. But if you just started your Facebook account today, you may be able to promote your products in related groups or sell products on the Facebook Marketplace. However, in addition to this function, Facebook really has many other ways to help your company increase user awareness of the brand and make money.
What types of Facebook ad formats are there?
Successful Facebook advertising can help companies spend less money and earn more money. To make Facebook advertising effective, you first need to understand how many types of advertising are hidden on this social platform.
1. Image ads
The simplest way to place an ad is also the basic posting condition. The photos used are generally related to the product, service or brand. When choosing pictures, make sure they are 100% clear and have as little text as possible on the pictures. Use the Facebook Image Text Checker tool before posting to ensure a good text-to-visual ratio. This is because Facebook has data showing that this is the best image ad format for display. In addition to the picture itself, the post can also be the finishing touch of this post.
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2. Video ads
Facebook advertising has various ways of delivery, among which video advertising is widely accepted. According to statistics in 2016, Facebook users spend an average of more than 100 million hours per day watching videos. Companies can use videos to tell the brand story in a vivid and interesting way; they can also use videos to attract non-corporate users to become potential customers and increase the popularity of their business.
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3. Carousel ads
A single ad can run no more than 10 pictures or 10 videos at a time, and each picture or video can be linked. Use the carousel ad format to have a larger layout. You can run different products in a carousel ad, up to ten pictures or videos, which will give companies more space to tell the brand story and showcase products; in order to learn more, users generally click into the picture or video, and companies can better interact with users.
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4. Instant experience ads
Also known as full-screen ads, they are suitable for mobile devices, are fast-responsive, and have a deep immersive experience. They have a very high visual experience, can highlight brands and products, and increase user engagement. Even experience ads are upgraded full-screen ads. They have a few more features, such as the ability to embed Facebook pixels; the ability to add third-party pixels for A/B testing, more design template options, and re-interaction features.
To use instant experience ads, please refer to the following three steps:
Select a design template
If you are not good at ad design, you can choose to use the design templates that Facebook has already designed and arranged. Quickly create and publish instant experience ads.
Instant storefront grid-based selling of products
Instant lookbook allows you to present your products in a magazine-like background
Instant customer acquisition is used to show the information you want to bring to users, including clear calls to action to motivate customers.
Instant story telling Use high-quality images or videos to create a highly visual experience that allows customers to better experience your brand
Collect user information and generate more potential customers
Instant forms can be used to collect users' email addresses, phone numbers, and any other information you may need.
Connect your campaigns
This allows users to experience ads two or more times at a time. Users can enjoy a seamless journey on the mobile site without leaving the Facebook platform.
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5. Collection ads
The collection ads include real-time experience ads, which are a main image or video, plus 4 product images and prices. When visitors interact, they can click on the image to display the entire product description in full screen. Suitable for retail, e-commerce, airlines and hotels. This advertising model can convert demand into sales and earn profits. Kill two birds with one stone .
image-1
6. Slideshow ads
Slideshow ads usually combine pictures, videos, text and sound to tell a story about a brand. Usually it consists of 3 to 10 pictures or a single video. You can upload several photos directly to Facebook photo gallery and edit the text and logo. Simplifying complex stories makes it easier for users to understand the company's products and services.
Don’t think that using the BOOST POST button on Facebook list of argentina whatsapp phone numbers is advertising. This way of burning money is effective as long as you have a large number of followers. But if you just started your Facebook account today, you may be able to promote your products in related groups or sell products on the Facebook Marketplace. However, in addition to this function, Facebook really has many other ways to help your company increase user awareness of the brand and make money.
What types of Facebook ad formats are there?
Successful Facebook advertising can help companies spend less money and earn more money. To make Facebook advertising effective, you first need to understand how many types of advertising are hidden on this social platform.
1. Image ads
The simplest way to place an ad is also the basic posting condition. The photos used are generally related to the product, service or brand. When choosing pictures, make sure they are 100% clear and have as little text as possible on the pictures. Use the Facebook Image Text Checker tool before posting to ensure a good text-to-visual ratio. This is because Facebook has data showing that this is the best image ad format for display. In addition to the picture itself, the post can also be the finishing touch of this post.
6cd4a532-972a-42e8-bf42-7d99967886e6
2. Video ads
Facebook advertising has various ways of delivery, among which video advertising is widely accepted. According to statistics in 2016, Facebook users spend an average of more than 100 million hours per day watching videos. Companies can use videos to tell the brand story in a vivid and interesting way; they can also use videos to attract non-corporate users to become potential customers and increase the popularity of their business.
1660d3a2-83c0-452a-8035-5f867968e692
3. Carousel ads
A single ad can run no more than 10 pictures or 10 videos at a time, and each picture or video can be linked. Use the carousel ad format to have a larger layout. You can run different products in a carousel ad, up to ten pictures or videos, which will give companies more space to tell the brand story and showcase products; in order to learn more, users generally click into the picture or video, and companies can better interact with users.
dc086f1b-b0fd-41bf-a150-ba9c8d1506d5
4. Instant experience ads
Also known as full-screen ads, they are suitable for mobile devices, are fast-responsive, and have a deep immersive experience. They have a very high visual experience, can highlight brands and products, and increase user engagement. Even experience ads are upgraded full-screen ads. They have a few more features, such as the ability to embed Facebook pixels; the ability to add third-party pixels for A/B testing, more design template options, and re-interaction features.
To use instant experience ads, please refer to the following three steps:
Select a design template
If you are not good at ad design, you can choose to use the design templates that Facebook has already designed and arranged. Quickly create and publish instant experience ads.
Instant storefront grid-based selling of products
Instant lookbook allows you to present your products in a magazine-like background
Instant customer acquisition is used to show the information you want to bring to users, including clear calls to action to motivate customers.
Instant story telling Use high-quality images or videos to create a highly visual experience that allows customers to better experience your brand
Collect user information and generate more potential customers
Instant forms can be used to collect users' email addresses, phone numbers, and any other information you may need.
Connect your campaigns
This allows users to experience ads two or more times at a time. Users can enjoy a seamless journey on the mobile site without leaving the Facebook platform.
d3be34f2-7ed3-4292-a0a5-7bf82a220bdc (1)
5. Collection ads
The collection ads include real-time experience ads, which are a main image or video, plus 4 product images and prices. When visitors interact, they can click on the image to display the entire product description in full screen. Suitable for retail, e-commerce, airlines and hotels. This advertising model can convert demand into sales and earn profits. Kill two birds with one stone .
image-1
6. Slideshow ads
Slideshow ads usually combine pictures, videos, text and sound to tell a story about a brand. Usually it consists of 3 to 10 pictures or a single video. You can upload several photos directly to Facebook photo gallery and edit the text and logo. Simplifying complex stories makes it easier for users to understand the company's products and services.