And in this situation, if your company works in the B2B sector how do you react?
Posted: Sat Dec 07, 2024 8:31 am
The current situation has forced everyone to change their lives and the way their businesses operate from one day to the next . As a society, we are experiencing changes in our lives, habits and routines. The digital factor is now key in the way we communicate and relate not only with our families and friends, but also at work with colleagues, suppliers and clients.
You've probably read hundreds of news stories about “digitalisation” and how it can help companies. But what does it mean to digitalise a company? Beyond taking your laptop home and using Zoom, Slack or Teams with colleagues, there are a number of steps to update businesses and implement industrial marketing strategies.
The B2C world had already entered more into the digital dynamic, but many B2B company managers found it difficult to make the step towards greater digitalization, since they depended heavily on face-to-face and direct contact with potential customers. Today there are two types of scenarios to survive the current situation :
Dependence on digital strategy for those who already included it in their marketing plan.
Digital acceleration of those who saw it as something long-term and who now have to take advantage of it.
There is a third scenario: turn off the tap and wait for everything to pass. Mistake. You will lose in the short, medium and long term , as the competition will remain active and you will lose ground, your potential clients, your audience and technical professionals will lose sight of you. It will take you more than twice as long to recover and you will have left a lot behind.
The goal is to bring our habits as users to the industrial world and to marketing for engineers : digitalizing certain experiences and becoming familiar with the online environment . Where tokelau email list to start?
Don't panic, it's an opportunity. Don't cancel the budgets for planned actions. Your audience is still there, it's just that the way you communicate with them has changed. The approach will be different if you were already present in the online environment or not. You should approach it as an opportunity, marketing is an investment that you should analyze in order to redirect and draw up new strategies that have a return.
Before you do, think: strategy is your best ally. Taking advantage of the opportunities that technology offers us is not about creating an e-commerce in less than a week or investing in Google Ads. Beyond your corporate website, you need a marketing plan and an analytical vision. A strategy before you build new channels or tools. Stop, think and refocus your business on the new scenario. Who am I? Who am I targeting? With what objective? Your purpose is now essential to come out better armed than ever.
Reinvest your event budget during the coronavirus . Trade shows and congresses account for more than 50% of the marketing budget for most B2B companies. Many industries have seen large events such as Mobile, SeaFood Europe, SMOPYC, BIEMH… cancelled. No one knows for sure if they will end up taking place this year. It remains to be seen whether events with more than a certain number of attendees will be able to take place and people’s behaviour will not be the same as before. It will not be as easy to shake hands.
You've probably read hundreds of news stories about “digitalisation” and how it can help companies. But what does it mean to digitalise a company? Beyond taking your laptop home and using Zoom, Slack or Teams with colleagues, there are a number of steps to update businesses and implement industrial marketing strategies.
The B2C world had already entered more into the digital dynamic, but many B2B company managers found it difficult to make the step towards greater digitalization, since they depended heavily on face-to-face and direct contact with potential customers. Today there are two types of scenarios to survive the current situation :
Dependence on digital strategy for those who already included it in their marketing plan.
Digital acceleration of those who saw it as something long-term and who now have to take advantage of it.
There is a third scenario: turn off the tap and wait for everything to pass. Mistake. You will lose in the short, medium and long term , as the competition will remain active and you will lose ground, your potential clients, your audience and technical professionals will lose sight of you. It will take you more than twice as long to recover and you will have left a lot behind.
The goal is to bring our habits as users to the industrial world and to marketing for engineers : digitalizing certain experiences and becoming familiar with the online environment . Where tokelau email list to start?
Don't panic, it's an opportunity. Don't cancel the budgets for planned actions. Your audience is still there, it's just that the way you communicate with them has changed. The approach will be different if you were already present in the online environment or not. You should approach it as an opportunity, marketing is an investment that you should analyze in order to redirect and draw up new strategies that have a return.
Before you do, think: strategy is your best ally. Taking advantage of the opportunities that technology offers us is not about creating an e-commerce in less than a week or investing in Google Ads. Beyond your corporate website, you need a marketing plan and an analytical vision. A strategy before you build new channels or tools. Stop, think and refocus your business on the new scenario. Who am I? Who am I targeting? With what objective? Your purpose is now essential to come out better armed than ever.
Reinvest your event budget during the coronavirus . Trade shows and congresses account for more than 50% of the marketing budget for most B2B companies. Many industries have seen large events such as Mobile, SeaFood Europe, SMOPYC, BIEMH… cancelled. No one knows for sure if they will end up taking place this year. It remains to be seen whether events with more than a certain number of attendees will be able to take place and people’s behaviour will not be the same as before. It will not be as easy to shake hands.