YouTube optimization
YouTube is the second largest search engine and the second most visited website after Google. It has also become the second largest social media platform with over 1.5 billion monthly users, after Facebook's two billion users, and more than double the number on Instagram, which is 700 million.
Due to this fascinating growth, digital marketers are investing more and more efforts in increasing brand exposure and improving sales by using YouTube.
If you want your digital content to stand out, here are 5 easy YouTube tips to help you optimize your digital marketing strategy on this platform, allowing you to increase your search engine rankings and give your brand more visibility.
#1. KEYWORDS IN VIDEO TITLES ARE IMPORTANT
Strategically placed keywords in your video titles will help you improve rankings on YouTube and Google.
Use titles that are appealing to both YouTube users and bots to get your video on the first page. The title you choose should be attractive, catchy, easy to read, and should make it clear what the video is about.
Include important names and characters and be sure to mention any relevant locations, especially if you are focusing on a specific area.
#2. WRITE YOUR VIDEO DESCRIPTIONS STRATEGICALLY
Video and channel descriptions are an important resource for drivi cambodia telegram phone number list ng traffic to your content. YouTube allows up to 5,000 characters for descriptions, which means between 500 and 700 words – a good amount of space that allows you to provide solid context to viewers and make the most of your SEO tools.
The first 150 characters are the most important. After these, YouTube cuts off the description and inserts a “Show more” button that the viewer has to click to read the rest. Many viewers never click the “read more” button, so you want to make sure you provide the most essential information in the first 150 characters. Tell them everything they need to know about your video. You can focus on inserting more keywords and detailed information later.
The more original the content you provide in your video, as well as what you write in the description field, the easier it will be for search engines to understand what your video is about and what search queries to rank it for.
Additionally, descriptions give you the opportunity to link to your affiliate channels, websites, and social media accounts.
#3. CREATE EFFECTIVE THUMBNAILS (FEATURED IMAGES)
Use high-resolution custom thumbnails when sharing your videos. Create your own thumbnails and use them to highlight the moment in your video that is most likely to intrigue YouTube users.
Viewers have a limited amount of time to process what your video is about based on a small image in the right column of the screen, so make sure your featured images are legible and easy to recognize.
It's important to make your videos recognizable to viewers who follow your brand or channel. We recommend that if you use your brand logo on one thumbnail, you also use it on all other thumbnails, so that when users see your logo in the suggested videos sidebar or search results, they're more likely to click on it.
There are some websites that can help you generate thumbnails, if you have a graphic design department, use their skills to create them.
#4. USE TITLES AND THUMBNAILS THAT WORK TOGETHER
Most people decide to watch a video based on the combination of the featured image and the title. It's very important that the title and thumbnail work together to tell a story.
#5. CREATE PLAYLISTS
YouTube searches tend to show playlists at the top of their results pages. For this reason, it can be a good idea to start grouping certain videos on your channel by type or topic, making it easier for your followers to access the videos they're interested in with a single click.
If you create a group of videos on a topic that a viewer has a particular interest in, users can access the playlist and watch each one in one sitting. This can increase your engagement rate on YouTube, which is a relevant factor when it comes to YouTube search rankings.
YouTube playlists also help you increase your search rankings for content with a greater variety of keyword phrases. Take advantage of this opportunity to include more keywords in your playlist titles.
To conclude, we recommend that you promote your videos outside of YouTube because it is a great way to generate more views. Feature your videos on blogs and social media posts, which increases the chances of getting additional shares and generating more views.
