Conversational Commerce and Orchestrated Outbound
There are two strategies that are essential when it comes to providing a better estonia whatsapp number data 5 million Customer Experience and that are changing the way eCommerce is done: conversational commerce and Orchestrated Outbound.
This concept refers to the use of messaging channels to optimize the shopping experience, facilitating transactions and allowing customers to be accompanied throughout the Customer Journey.
Customers shouldn't be forced to go to a website, then a catalog, then a chat window. That just complicates their experience and requires too many clicks.
With conversational commerce, everything happens within a messaging channel, such as WhatsApp, Facebook Messenger, Google Business Messages or Apple Business Chat, always maintaining personalization and offering quick responses to consumer requirements.
