Video Marketing
Posted: Sat Dec 07, 2024 7:58 am
Using this method, you can define a buyer's journey where your ideal client or buyer persona progresses until becoming a client. You must have a plan to know when to contact them through appropriate channels and content .
2. Digital customer experience
Consumers always want expert advice and an easy path to make a purchase. That's why, in an increasingly competitive market , CX (Customer Experience) is a fundamental help, because it allows you to control all customer interactions in the personalized multi-channel sales process . If the customer experience is positive, the brand's reputation can be established within the sector where you are operating.
It is a field in which B2B companies still struggle to stand out compared to B2C companies , but if the company's identity within the sector is reinforced , there is powerful content marketing and a good customer database , this situation can easily be turned around.
3. Personalized email marketing
When sending an email, most experts say that in B2B strategies you should opt for personalization , since recipients usually value these emails very positively, identifying them as a relationship based on trust. In lead capture campaigns , personalization is an optimal tool to be able to leave a good impression and deliver messages comoros email list adapted to the interests of contacts.
Since email is one of the main channels available today, it has been seen as a refuge because it has served as a lifeline for many companies that wanted to stay in touch during lockdown.
In B2B, rationality should prevail, since it focuses on the argumentative purchasing process and has reasons of necessity as opposed to the emotional purchase of B2C. In addition, our relationship with B2B client companies must be stable and fluid in the long term with technical language and understandable messages.
Today, video is a benchmark for all types of customers. It is estimated that over 90% of companies use video in their strategies and more than 70% of B2B consumers admit to learning about a product through a video before buying it or going into more depth in their purchasing decision. It is a sure value for providing information that helps advance leads in the buyer's journey and for generating visibility of the company's own activity among its target audience.
2. Digital customer experience
Consumers always want expert advice and an easy path to make a purchase. That's why, in an increasingly competitive market , CX (Customer Experience) is a fundamental help, because it allows you to control all customer interactions in the personalized multi-channel sales process . If the customer experience is positive, the brand's reputation can be established within the sector where you are operating.
It is a field in which B2B companies still struggle to stand out compared to B2C companies , but if the company's identity within the sector is reinforced , there is powerful content marketing and a good customer database , this situation can easily be turned around.
3. Personalized email marketing
When sending an email, most experts say that in B2B strategies you should opt for personalization , since recipients usually value these emails very positively, identifying them as a relationship based on trust. In lead capture campaigns , personalization is an optimal tool to be able to leave a good impression and deliver messages comoros email list adapted to the interests of contacts.
Since email is one of the main channels available today, it has been seen as a refuge because it has served as a lifeline for many companies that wanted to stay in touch during lockdown.
In B2B, rationality should prevail, since it focuses on the argumentative purchasing process and has reasons of necessity as opposed to the emotional purchase of B2C. In addition, our relationship with B2B client companies must be stable and fluid in the long term with technical language and understandable messages.
Today, video is a benchmark for all types of customers. It is estimated that over 90% of companies use video in their strategies and more than 70% of B2B consumers admit to learning about a product through a video before buying it or going into more depth in their purchasing decision. It is a sure value for providing information that helps advance leads in the buyer's journey and for generating visibility of the company's own activity among its target audience.