Without a comprehensive strategy, it can be difficult for quality content to rank high in the SERPs. But it’s not all bad news. Luckily, there are a few ways you can increase your chances of getting noticed.
The best way to generate leads for your content is with Google's Featured Snippets, which provide snippets that quickly and directly answer user questions. They appear before organic search results that rank for a particular keyword. If you can drive traffic with Featured Snippets, you can monetize it and expand your reach.
There are basically 4 types of Featured Snippets: Paragraphs, Tables, Lists and Videos. I assure you that all of them are very useful for increasing search traffic to your website.
In this article, we’ll explain in simple terms what Featured Snippets are, why they’re so effective at generating traffic, and how you can design your content to generate the most leads for your website. Let’s get started…
Table of Contents
What are Featured Snippets?
Why Featured Snippets Matter
Featured Snippets of various types
How to rank your content with Featured Snippets
Increase clicks from Featured Snippets
What are Featured Snippets?
Featured Snippets are small snippets of content that appear at the top of the Google SERP, providing a quick answer to users and appearing before the first results, which is “position 0”.
It should be a short and quick answer to the user's question. Google does not create the Featured Snippets content itself, but rather pulls the content directly from the pages it finds in its index.
Google analyzes search terms, tries to relate results to user needs, and selects the best excerpts that can be pulled from existing content to improve the user experience.
This means that “Position 0” is up for grabs, but why would you want your content to appear at the top of Google?
Featured Snippets contain links to the source site, depending on the content and a variety of other factors, but generally, any site will display them in a way that will drive traffic to the site.
Especially if you want to do Local SEO that targets your car owner database target audience in your area, Featured Snippets will definitely help you reach a wider audience.
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Why Featured Snippets Matter
Snippet boxes make life easier for Google searchers by providing concise answers when performing searches. The idea is simple: they allow users to read a short snippet to get a basic answer to their question without having to click through to different websites that appear on the SERP.
Where Featured Snippets reside is very important to you as a marketer because it's where they grab the attention of readers and increase the chances of them visiting your website. It's the first place users see when they search. Here are some of the benefits that Featured Snippets can provide your website:
Improve click-through rate (CTR): While snippets provide users with simple answers to their search queries, they may need more insight. They can easily find what they're looking for by clicking on your web link.
Increase credibility : Featured Snippets present your business as an authority on a topic, making users more likely to recognize you as a thought leader in your field.
Help you take advantage of voice technology : Today's world has virtual assistants like Alexa, Siri, Google Assistant, and Microsoft Cortana that often use Featured Snippets to answer users' voice searches. More than 40% of internet users make voice searches every day on computers and mobile devices.
Shows how effective, useful, and well-organized your content is : Featured Snippets help you evaluate your content. If Google selects your site as part of a snippet, it's a good sign that your content is valuable to readers.
Helps you weed out users who don’t want to buy : Featured Snippets add “no-click searches” because users have already found what they want. This means if they click on your link, there’s a good chance they’ll want to buy.
Featured Snippets of various types
Featured Snippets aren’t one size fits all. There are different types that Google and other search engines use, depending on the type of information a user is looking for.
Understanding which types of Featured Snippets are best for your topic can help you organize your content and create the best opportunities for it to be included in Featured Snippets. In this section, we'll discuss the different types of Featured Snippets and explain how Google uses them to present information.
Paragraphs – definition/answer etc.
This example provides a short definition that is useful to users or a brief overview of a topic.
Questions about a question or summary of important information? Here is an example of a paragraph that would be an answer box at the top of a search results page:
There are also definition boxes for straightforward searches where users are searching for the basic meaning of a word or concept:
table
This type of snippet helps users visualize data for different types of comparisons. Most Google Featured Snippets are tables. Below is an example of a table-like featured snippet that we've provided you with.
