Less Than Half Cite Search Rankings (%), Quality Of Leads (%), Quantity cayman islands phone number material Of Leads (%), Cost To Acquire A Lead, Subscriber, Or Customer (%), And Email Subscribers (%). Metrics Enterprise Marketers Rely On Most To Evaluate Content Performance. Click To Enlarge The Most Common Challenge Enterprise Marketers Have While Measuring Content Performance Is Integrating/correlating Data Across Multiple Platforms (%), Followed By Extracting Insights From Data (%), Tying Performance Data To Goals (%), Organizational Goal Setting (%), And Lack Of Training (%).
Enterprise Marketers' Challenges With Measuring Content Performance. Click To Enlarge Regarding Goals, % Of Enterprise Marketers Say Content Marketing Helped Create Brand Awareness In The Last Months. Seventy-four Percent Say It Helped Generate Demand/leads; % Say It Helped Nurture Subscribers/audiences/leads, And % Say It Helped Generate Sales/revenue.
