The Bad Content And

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Now, They’re Ready To Write New — Good — Content. (Or At Least The Content Will Sufficiently Connect The Dots So You Can Edit It Into Good Content.) Reverse-engineer The Bad Content Sometimes, You Can’t Work Directly With The Writer Because They Aren’t On Your Team. In Other Cases, You Can’t Make More Demands On Their Time Or Expect Them To Be Open To Improving Their Content (Think Smes And Executives).

Instead, You’ll Reverse-engineer The Content. Here’s How: Create cayman islands phone number library A New Document Or File. Don’t Try To Rework The Bad Content Into An Outline In The Original File. Open A New Document. You’ll Move Back And Forth Between These Documents, Taking Points From Incorporating Them Into A New Outline.



I Don’t Recommend Deleting Content From The Original And Pasting It Into The New Document. You Could Mistakenly Delete Something You Didn’t Paste But Might Need Later. Write A Placeholder Headline. In The New Document, Create A Headline That Addresses The Content’s Why And Who (Such As How To Craft Better Content For Your Marketing Program).