Value-based segmentation
Posted: Sat Dec 07, 2024 5:21 am
Age
Gender identity
Occupation
Marital status (this is a bit of a dated segment)
This information is pretty general, and while it’s an okay starting point for getting ideas, there are better methods. And quite frankly, you can make the wrong assumption.
Targeting someone on their preferences and behavior is list of kuwait cell phone numbers more meaningful. This brings us to the next point.
Behavioral segmentation
A more effective way of segmenting customers is by customer behavior. Their behavior is valuable insight because you can see:
What emails they open (or don’t open)
What products they view
How much they spend
How long they left their cart unattended
How often they make a purchase
Knowing what pages someone visits frequently, for example, is helpful information. Send them a tailored email with products from these pages. If you have shoppers who come back repeatedly, create a rewards program or send them an invitation to a pre-sale.
Another way to differentiate your approach is by the revenue earned. Some groups by revenue can be:
High spenders
One-time shoppers
Loyal customers
Loyal customers like your brand. Ask them to rate a product or send them exclusive offers.
Consider offering free shipping and free gifts or granting early access to new products to shoppers who spend a lot.
Entice one-time shoppers by letting them know when you have a new collection.
Psychographic segmentation
Your audience’s lifestyles, personalities, and values are all part of psychographic segmentation. Consider if your customers:
Have luxurious lifestyles
Are environmentalists
Like a certain sport
Care about small businesses
Are into gardening, etc.
If you know what your customers value, you already have a great lead for your next newsletter.
Gender identity
Occupation
Marital status (this is a bit of a dated segment)
This information is pretty general, and while it’s an okay starting point for getting ideas, there are better methods. And quite frankly, you can make the wrong assumption.
Targeting someone on their preferences and behavior is list of kuwait cell phone numbers more meaningful. This brings us to the next point.
Behavioral segmentation
A more effective way of segmenting customers is by customer behavior. Their behavior is valuable insight because you can see:
What emails they open (or don’t open)
What products they view
How much they spend
How long they left their cart unattended
How often they make a purchase
Knowing what pages someone visits frequently, for example, is helpful information. Send them a tailored email with products from these pages. If you have shoppers who come back repeatedly, create a rewards program or send them an invitation to a pre-sale.
Another way to differentiate your approach is by the revenue earned. Some groups by revenue can be:
High spenders
One-time shoppers
Loyal customers
Loyal customers like your brand. Ask them to rate a product or send them exclusive offers.
Consider offering free shipping and free gifts or granting early access to new products to shoppers who spend a lot.
Entice one-time shoppers by letting them know when you have a new collection.
Psychographic segmentation
Your audience’s lifestyles, personalities, and values are all part of psychographic segmentation. Consider if your customers:
Have luxurious lifestyles
Are environmentalists
Like a certain sport
Care about small businesses
Are into gardening, etc.
If you know what your customers value, you already have a great lead for your next newsletter.