In fact, it is our preferred e-commerce platform . We have been working with it for many years, both in version 1 and 2, and the results for our clients could not have been better.
If you want to move from your physical store to the online world, or simply want to launch your e-commerce, we recommend that you take a look at this article to learn about the benefits of Magento.
But if you already have one, and what you want is to improve its organic positioning in search results like Google, stay here.
Our experience tells us that if you want to be successful with your online store in the medium and long term, you should start investing in SEO as soon as possible.
It is true that the results are not as immediate as the traffic that comes from online advertising (Google Ads, Social Ads).
But there is nothing better than a well-positioned store that generates visits on its own , than having to continually pay and depend on advertising, right?
At first, it may be very interesting to invest in ads to give visibility to your business, but you cannot always depend on them to generate visits to your store. It is not profitable.
To ensure a future for your e-commerce, it has to position itself organically .
If you stick around, we'll give you some tips to improve your Magento SEO from the start, and make Google love you even more.
Ready?
Let's get started! ?
Do not include categories and subcategories in URLs
To make your Magento-powered e-commerce URLs truly effective, you should keep them as short as possible.
One way to achieve this is to prevent product categories and subcategories , which are automatically generated, from appearing in them.
If you don't, you'll end up with mile-long URLs that are not attractive to Google.
Much better, right?
Remove the .html extension from URLs
And speaking of URLs, another tip we give you is to remove all the .html extensions that are automatically generated in them, especially in the URLs of products and product categories.
But be careful! You can't just change it like that. You have to be careful when modifying URLs .
If your e-commerce is new, there is not much of a problem, since it will have been indexed in Google for a short time (or not at all), so it will not affect its positioning much.
However, if you've already made some progress, simply changing URLs can cause Google to stop indexing them because they no longer match the address you originally gave them.
To avoid this, we must redirect the new URL to the one that was previously positioned.
The Title, H1 and Meta Description are your best allies
Before you start positioning your e-commerce, you should do a keyword search . This way, you will know how people search for your topic on Google, and you will be able to define which keywords can bring you more traffic.
If you want to know more about keywords, you can't miss this article where we tell you everything, everything.
Once you have defined the primary and secondary keywords, it is time to add them to your e-commerce.
And the places where they must be are in the Title, H1, URL and Meta Description of your Home, product categories, subcategories and even products.
Something that seems very obvious to do, but we have proven that it is not so obvious for many e-commerce owners.
Sometimes, we have found stores that did not rank because they did not have keywords in these places that we mentioned. And once these sections were optimized, the results came.
For example, one of our clients is dedicated to the manufacture of plastic containers. At the beginning, it did not have a well-defined search engine positioning. We got to work, and, as we also detected that it was receiving visits for the keywords “plastic bottles for oil” and it coincided with the olive harvest season, we attacked these keywords to generate more traffic and sales.
Optimize title, h1, metadescriptions example
The result has been that it appears first in the results when searching for these keywords.
And as you can see, we have written a meta description where we highlight the benefits of buying from this store to persuade the user to click.
Create templates for the Title and Meta Description of products and categories
The next thing to keep in mind when optimizing your Magento SEO is australia telegram phone number list that these changes to the Title, Meta Description, H1, etc., must be made to all the products in your store.
And so that you don't die trying, we recommend that you create some templates in a separate document where you have defined the generic content of the Title, H1, Meta Description, etc., so that you only have to change or add the word that refers to a specific product.
Here are some examples:
For Titles:
Category Title → Category Name | Store Name.
Example: Women's Clothing | Laura's Shop
Subcategory Title → Subcategory Name | Category Name | Store Name.
Example: Coats | Women's Clothing | Laura's Shop
Product Title → Product Name | Subcategory Name | Store Name.
Example: Buy Beige Coat with Belt | Coats | Laura's Shop
In this last case, we recommend omitting the category name because otherwise it would be too long.
For Meta Descriptions:
Category Meta Descriptions → Looking for affordable women's clothing? Check out our new women's fashion collection. Shipping within 24/48 hours. Easy purchase and return.
Meta Descriptions on product pages → Buy your new lined coat with a belt included. Soft, warm and comfortable to wear. Receive it in 24/48 hours. Easy returns.
In the case of Meta Descriptions, we recommend that you always describe a little about the product that they will find on that page, highlighting its benefits. Also, mention when they will have it at home and how easy the purchase and return process is. This way you are refuting objections .
Create your company blog
Having a blog for your Magento is essential to achieve better positioning for your store in the medium and long term.
As we have already told you in different articles such as this one , a blog is a great gateway for visitors to your store and then be directed to your product catalog.
You should keep in mind that a blog is not designed for direct sales . For this we already have product sheets, which should be written following copywriting or persuasive writing techniques .
The mission of the blog is to transmit interesting and useful knowledge to people interested in the subject of your store. In this way, you will always keep you in mind when they want to learn more about that subject.
In the end, if they like what you share and it helps them, they will always come back to you. And if they have to buy a product like the one you offer, they will most likely think of you before someone else because you have already helped them previously.
It is called the law of reciprocity.
And obviously, in a blog you also have to use keywords and take into account the rules of SEO. This way, you will appear much more in the first results of Google, and the traffic to your website will be greater.
Write text on category pages
Category and subcategory pages are often forgotten when it comes to SEO.
We focus a lot on Title, Meta Description, etc., but this alone is not enough .
To boost the positioning of your online store, we recommend that you have a text focused on positioning keywords in all product categories and subcategories . In this way, we become more relevant to Google because it sees that we deal a lot with the topic that the user is searching for.
We leave you some examples so that you can see in a practical way what we mean.
In this first case, we have the Outlet category of an online clothing store. In it, all the subcategories it contains are mentioned. As you can see, the text doesn't have to be like a blog article either. It is more focused on positioning keywords for Google, and not so much for a person to read it.
