Find out how to get quality testimonials and generate more sales
Posted: Sat Dec 07, 2024 4:21 am
In any online business, building trust with your potential customers is essential for the successful development of your company.
One of the elements that can influence this relationship is to include testimonials from customers who are satisfied with your products or services and share them with others.
Many times, when we intend to buy something, we turn to the opinions of previous customers to convince ourselves about the product we are interested in.
Therefore, these social proofs are very effective in increasing sales from potential customers who are in doubt.
But adding a testimony does not mean that the work is already done.
A quality testimonial must contain a series of requirements, have a certain structure and fulfill a series of functions.
But don't worry, that's what Kiwop is for .
Below, we show you 7 ways to get quality testimonials and be able to sell more , their importance and some practical examples.
Keep reading and…
Find out how to get good testimonials !
Importance of having testimonials on your website or e-commerce
Introducing social proof into your online business has huge benefits . In this case, testimonials can be of great importance for several reasons.
First of all, the information will be provided by your customers, not by you. We are used to hearing and reading what companies tell us, but who we really listen to when we want to decide on a product is the real consumers.
We think that brands only want to sell, even if it means lying to us. However, we always believe the opinions of former customers.
Word of mouth is also very helpful. If you read good reviews, you will spread favorable opinions about what you have searched for.
Another positive aspect of testimonials is that they overcome objections . Doubts, fears and questions are always the same when faced with a product or service from an online business.
Use this social proof to solve all these problems and, once your potential customers have read it, they will not hesitate to buy what you offer.
Use quality testimonials as they reinforce your message, make you more credible and give you authority.
7 ways to get quality testimonials
Offer good products or services
To get favorable testimonials, you must have good products or services in your online business .
It is essential to exceed your customers' expectations so that they write quality testimonials and give excellent advice about what they have purchased.
A word of advice: it's not just about having clients, it's about having happy clients.
Therefore, if you manage to keep them happy with their purchases, they will not mind making good recommendations and sharing their positive experience with your brand.
Make a list of satisfied customers
Regardless of the number of customers you have, you should make a list in order of highest to lowest degree of satisfaction with your brand.
Once you have compiled the list with each person's personal information, you must select those who are most happy with their purchases so that they can provide their positive opinion of the company.
Make a list of satisfied customers
Make a list of satisfied customers
Ask permission
Before you think about how to ask for testimonials, you should ask them for permission to post their opinion on your website.
Write to them and ask how they are or how everything is going. Then, describe that you would like to know their opinion and ask their permission to share their testimony.
In this way, you will achieve a positive impact on real consumers as well as on potential future customers.
Define a testimony format
Once they want to give their opinion about your online business, you australia telegram data 3 million must define a testimonial format .
Send them a series of questions to answer, attach a form with the key information you want to know, or create a specific testimony format for each one.
Most testimonial schemes usually follow the same pattern :
The initial situation
The reason that led you to buy your product or service
The transformation that has taken place
The result obtained
This basic testimonial guide will help you complete the form properly and make it much more authentic .
Define a testimony format
Define a testimony format
Set questions for the testimonies
Once you have established the format of your testimonial, you can set the questions with which you intend to develop this social proof.
With all of them, customers will feel identified with the situation they experienced when purchasing your product and will provide a realistic and beneficial vision for the company.
Some of the most commonly asked questions are:
What was your situation before purchasing the product?
Could you describe how the product has changed you?
How would you describe it?
Are you happy with it?
Would you recommend the product to other people?
Select realistic and credible testimonies
The testimonial is the experience of a real client, but not just any testimonial that has been written to you will count.
From all the ones you have, you should do an in-depth study and select those that you consider most appropriate for your online business.
Rely on two fundamental pillars: realism and credibility .
If you offer prefabricated, uninteresting or seemingly fake testimonials, you will achieve the opposite effect, and many potential customers may stop being customers and go to another brand that offers them security and credibility.
Choose the reviews that best fit your online business, that resolve the doubts and fears that lead your potential consumers to not know whether to buy your product, and opt for the most realistic and credible ones you can find.
Only in this way will the testimonials achieve the goal you had of increasing your sales .
Select realistic and credible testimonies
Select realistic and credible testimonies
Summarize and format them
Finally, once you have chosen the most suitable testimonials for your e-commerce, you just need to summarise them and give them an original format.
This doesn't mean that you should change the content of the text, since then it wouldn't be real and would lose its effect. What you should do is summarize what you have written and give it a style related to your brand.
Show added details, use connectors, correct spelling mistakes, break up paragraphs, make it more visual, add different fonts and styles, and much more.
One of the elements that can influence this relationship is to include testimonials from customers who are satisfied with your products or services and share them with others.
Many times, when we intend to buy something, we turn to the opinions of previous customers to convince ourselves about the product we are interested in.
Therefore, these social proofs are very effective in increasing sales from potential customers who are in doubt.
But adding a testimony does not mean that the work is already done.
A quality testimonial must contain a series of requirements, have a certain structure and fulfill a series of functions.
But don't worry, that's what Kiwop is for .
Below, we show you 7 ways to get quality testimonials and be able to sell more , their importance and some practical examples.
Keep reading and…
Find out how to get good testimonials !
Importance of having testimonials on your website or e-commerce
Introducing social proof into your online business has huge benefits . In this case, testimonials can be of great importance for several reasons.
First of all, the information will be provided by your customers, not by you. We are used to hearing and reading what companies tell us, but who we really listen to when we want to decide on a product is the real consumers.
We think that brands only want to sell, even if it means lying to us. However, we always believe the opinions of former customers.
Word of mouth is also very helpful. If you read good reviews, you will spread favorable opinions about what you have searched for.
Another positive aspect of testimonials is that they overcome objections . Doubts, fears and questions are always the same when faced with a product or service from an online business.
Use this social proof to solve all these problems and, once your potential customers have read it, they will not hesitate to buy what you offer.
Use quality testimonials as they reinforce your message, make you more credible and give you authority.
7 ways to get quality testimonials
Offer good products or services
To get favorable testimonials, you must have good products or services in your online business .
It is essential to exceed your customers' expectations so that they write quality testimonials and give excellent advice about what they have purchased.
A word of advice: it's not just about having clients, it's about having happy clients.
Therefore, if you manage to keep them happy with their purchases, they will not mind making good recommendations and sharing their positive experience with your brand.
Make a list of satisfied customers
Regardless of the number of customers you have, you should make a list in order of highest to lowest degree of satisfaction with your brand.
Once you have compiled the list with each person's personal information, you must select those who are most happy with their purchases so that they can provide their positive opinion of the company.
Make a list of satisfied customers
Make a list of satisfied customers
Ask permission
Before you think about how to ask for testimonials, you should ask them for permission to post their opinion on your website.
Write to them and ask how they are or how everything is going. Then, describe that you would like to know their opinion and ask their permission to share their testimony.
In this way, you will achieve a positive impact on real consumers as well as on potential future customers.
Define a testimony format
Once they want to give their opinion about your online business, you australia telegram data 3 million must define a testimonial format .
Send them a series of questions to answer, attach a form with the key information you want to know, or create a specific testimony format for each one.
Most testimonial schemes usually follow the same pattern :
The initial situation
The reason that led you to buy your product or service
The transformation that has taken place
The result obtained
This basic testimonial guide will help you complete the form properly and make it much more authentic .
Define a testimony format
Define a testimony format
Set questions for the testimonies
Once you have established the format of your testimonial, you can set the questions with which you intend to develop this social proof.
With all of them, customers will feel identified with the situation they experienced when purchasing your product and will provide a realistic and beneficial vision for the company.
Some of the most commonly asked questions are:
What was your situation before purchasing the product?
Could you describe how the product has changed you?
How would you describe it?
Are you happy with it?
Would you recommend the product to other people?
Select realistic and credible testimonies
The testimonial is the experience of a real client, but not just any testimonial that has been written to you will count.
From all the ones you have, you should do an in-depth study and select those that you consider most appropriate for your online business.
Rely on two fundamental pillars: realism and credibility .
If you offer prefabricated, uninteresting or seemingly fake testimonials, you will achieve the opposite effect, and many potential customers may stop being customers and go to another brand that offers them security and credibility.
Choose the reviews that best fit your online business, that resolve the doubts and fears that lead your potential consumers to not know whether to buy your product, and opt for the most realistic and credible ones you can find.
Only in this way will the testimonials achieve the goal you had of increasing your sales .
Select realistic and credible testimonies
Select realistic and credible testimonies
Summarize and format them
Finally, once you have chosen the most suitable testimonials for your e-commerce, you just need to summarise them and give them an original format.
This doesn't mean that you should change the content of the text, since then it wouldn't be real and would lose its effect. What you should do is summarize what you have written and give it a style related to your brand.
Show added details, use connectors, correct spelling mistakes, break up paragraphs, make it more visual, add different fonts and styles, and much more.