Which platform do you turn to when you want to know what a certain service or product is like and how it works? A review showing how it works or a tutorial? You're probably thinking of YouTube, although in the last year social networks like Instagram, Facebook or LinkedIn... have seen their consumption grow thanks to videos.
The potential of videos can be transferred in a very effective way to your external communication strategy to promote your products, services or company culture. We have already talked about this in several posts with which you can generate leads both through your website and social networks .
But if there is someone you should never neglect in your communication, it is your internal audience. Your employees. Because a committed, involved and identified workforce with the company and its objectives is synonymous with success . Sending newsletters or internal emails to the workforce is not at odds with creating video content. You just have to be clear about the message. Why are they the most effective medium?
Achieve a more attractive and effective flow of direct communication with your employees . They must be not only informed, but well informed. Making communication simple is a plus list of chad consumer email for you and your staff.
Managing talent in your organization : retaining but also attracting the best. It saves you time.
Disseminate your company's culture and corporate identity more effectively . It brings you closer to them and makes it easier for your message to be perceived with greater transparency.
You can cross geographical and not so geographical borders, especially with the rise of teleworking. It is closer and more direct , and it will also save you money on travel.
Improve training . Audiovisual resources facilitate understanding, are easier to remember and are relatively demanding.
Useful and effective video marketing for your company
When creating video content, the technique, format, structure and type of image play a fundamental role. All of this always taking into account the target audience and the message you want to convey. It is not the same to convey training for the production team as it is for the sales department. Nor is it the same to convey to the staff how the year-end has gone as a piece on the company's history. It is important to take into account the purpose of this content in your internal communication.
There are a good number of video content, but we want to highlight 7 in particular that will be very useful for achieving a productive and committed team through internal communication:
