The design and structure of the emails can be improved
Posted: Sat Dec 07, 2024 4:10 am
Open rates in email marketing
Timing of sending . What time is best to send your emails? There are no unique recipes here, there is no perfect day of the week and time for everyone. Obviously, it will always depend on your target audience: B2B or B2C environments, sector, country… This is one of the elements that is usually assessed with A/B tests.
Expectations . Are recipients expecting your email? For example, when we download some kind of material from a website (an ebook, a guide, etc.), we tend to expect an automatic email delivery of that download. The timing is always going to be good (we are looking for information at that very moment) and expectations are clear. That is why these emails usually have very high opening rates. This level of interaction is not always possible, but we should always ask ourselves whether our recipients expect us to contact them or whether they will perceive it as an intrusion.
Your emails should be displayed correctly on any type of screen and device . It may seem like an obvious recommendation, but different email clients do not usually display the same email chad email list uniformly, since there are quite a few differences in the way they read HTML code. As main basic tips:
Check your emails in different email clients . According to Litmus , around 65% of emails are opened on Apple iPhone (33%) or Gmail (32%). A clear clue as to where to start.
Pay attention to the mobile version of your email and make sure it displays perfectly on small screens.
Look for a visual style that is consistent with the brand : colors, fonts, type of images, icons, etc.
Keep in mind that many email clients do not load images by default . Make sure that the email makes sense on its own even if the images are not viewable.
Don't overuse text content . A user should be able to get a general idea of the content of the email at a glance. Write in a way that makes it possible for your contacts to quickly scan it (bold, bullets, etc.) and still be able to correctly interpret its content.
Try to follow the AIDA method so that the recipient goes through these four stages when reading the email: attention, interest, desire and action.
Provides a web version so recipients can view the email in a browser if they choose.
7. Emails are not optimized for conversion
If you've planned correctly, each of your emails should have a clear, measurable goal and a desired action (only one per email) that your contacts should take.
Timing of sending . What time is best to send your emails? There are no unique recipes here, there is no perfect day of the week and time for everyone. Obviously, it will always depend on your target audience: B2B or B2C environments, sector, country… This is one of the elements that is usually assessed with A/B tests.
Expectations . Are recipients expecting your email? For example, when we download some kind of material from a website (an ebook, a guide, etc.), we tend to expect an automatic email delivery of that download. The timing is always going to be good (we are looking for information at that very moment) and expectations are clear. That is why these emails usually have very high opening rates. This level of interaction is not always possible, but we should always ask ourselves whether our recipients expect us to contact them or whether they will perceive it as an intrusion.
Your emails should be displayed correctly on any type of screen and device . It may seem like an obvious recommendation, but different email clients do not usually display the same email chad email list uniformly, since there are quite a few differences in the way they read HTML code. As main basic tips:
Check your emails in different email clients . According to Litmus , around 65% of emails are opened on Apple iPhone (33%) or Gmail (32%). A clear clue as to where to start.
Pay attention to the mobile version of your email and make sure it displays perfectly on small screens.
Look for a visual style that is consistent with the brand : colors, fonts, type of images, icons, etc.
Keep in mind that many email clients do not load images by default . Make sure that the email makes sense on its own even if the images are not viewable.
Don't overuse text content . A user should be able to get a general idea of the content of the email at a glance. Write in a way that makes it possible for your contacts to quickly scan it (bold, bullets, etc.) and still be able to correctly interpret its content.
Try to follow the AIDA method so that the recipient goes through these four stages when reading the email: attention, interest, desire and action.
Provides a web version so recipients can view the email in a browser if they choose.
7. Emails are not optimized for conversion
If you've planned correctly, each of your emails should have a clear, measurable goal and a desired action (only one per email) that your contacts should take.