Special attention should be paid to this point . Currently, according to the latest updates to Google's algorithm for web positioning, User Experience (UX) has gained great weight, being one of the most important points. And, closely linked to User Experience, is loading speed. Particular emphasis should be placed on improving loading speed on mobile devices, which has overtaken desktop as the most commonly used version by users.
4. You do not have a security certificate (SSL)
Since 2014, Google launched the “ HTTPS Everywhere Initiative ” to achieve a secure digital world.
Google decided to create this project to alert users about the security of a website. Having a secure and encrypted website helps protect it from possible attacks. Search engines like Google will rank your website higher if it has an SSL security certificate .
And you might be wondering why Google? We almost always refer to Google because it is the most used search engine on the Internet and is used by more than 92.5 billion people every month .
Since then, to know if a page is safe or wallis and futuna islands email address not, a closed padlock must appear next to the URL, thus indicating that the website the user is on is 100% safe.
ssl-certificate-bannisterglobal
If your website has this certificate, you are providing security and confidence to your users.
5. Your website does not have a responsive design
It's 2021 and most users use their mobile devices to search the internet .
For a website to display correctly on a mobile device, it must have a responsive design . This allows a website to change depending on the size of the screen the user is using.
For a website to be usable, that is, easy to navigate and interact with, it must have this function, thus allowing a good experience for the potential
This point is closely related to what was discussed above about user experience. The better your site adapts to mobile browsing, the better the user experience will be and, therefore, the better the ranking Google will give your website.
