Some recommendations to get started with your B2B content marketing plan
Posted: Sat Dec 07, 2024 3:56 am
If we think about generating content for our clients in a B2B environment , we can think about downloadable image catalogues on our website, a blog where we draw attention to actions we will carry out, new products or services, sector or product brochures. It is hard and intense work that requires not only consistency, planning and the ability to write and edit content, but also having previously developed a strategy in which we clearly define who our clients are , what needs we can help them meet, what are the decisive factors in their purchasing process, etc.
Content marketing can generate synergies with other digital marketing strategies such as SEO and inbound marketing. Thus, writing content, always thinking about the most appropriate keywords and those that we want to position ourselves for, is vital to support a good search engine positioning strategy.
But where content marketing can really help a lot is in sweden whatsapp number data positioning the company in the customer's imagination, that is, in how we want to be perceived.
Let's imagine a company that makes industrial products that can be applied in a wide range of sectors where they cover very similar needs, but where the requirements of said products are very different, and therefore, so are their clients (or buyer personas). Let's also imagine that this company wants to position itself as a benchmark in the market, due to the knowledge that its technical department has about the specific applications of each market segment, offering specific solutions for each sector and application.
In this specific case, the writing of sector-specific articles written or signed by the visible heads of the company's technical department, in which they offer technical solutions to specific needs of their buyer persona, can be a very effective way of positioning the company as a solvent brand with the necessary know-how to be trusted.
At Aeroplano we can not only help you design and execute a Content Marketing strategy , identifying the most appropriate formats for communication, planning actions, writing content, designing templates and email marketing campaigns or editing videos and photographs, but we can also support the most important part of any marketing strategy: what your client thinks, what problems they have, what needs they want to cover and why they need you.
Content marketing can generate synergies with other digital marketing strategies such as SEO and inbound marketing. Thus, writing content, always thinking about the most appropriate keywords and those that we want to position ourselves for, is vital to support a good search engine positioning strategy.
But where content marketing can really help a lot is in sweden whatsapp number data positioning the company in the customer's imagination, that is, in how we want to be perceived.
Let's imagine a company that makes industrial products that can be applied in a wide range of sectors where they cover very similar needs, but where the requirements of said products are very different, and therefore, so are their clients (or buyer personas). Let's also imagine that this company wants to position itself as a benchmark in the market, due to the knowledge that its technical department has about the specific applications of each market segment, offering specific solutions for each sector and application.
In this specific case, the writing of sector-specific articles written or signed by the visible heads of the company's technical department, in which they offer technical solutions to specific needs of their buyer persona, can be a very effective way of positioning the company as a solvent brand with the necessary know-how to be trusted.
At Aeroplano we can not only help you design and execute a Content Marketing strategy , identifying the most appropriate formats for communication, planning actions, writing content, designing templates and email marketing campaigns or editing videos and photographs, but we can also support the most important part of any marketing strategy: what your client thinks, what problems they have, what needs they want to cover and why they need you.