Work prior to content generation.
Digital marketing initiatives must be consistent with the spain whatsapp number data company's strategic marketing plan, so the business model must be clear. Before launching into content writing, we must be clear about at least the following aspects of our business model:
Customer segments.
Which organizations, people or users are we going to target? How many different business units coexist in our company? How many different customer profiles can we identify? Which of these segments can we prioritize?
Value proposition.
How do we help solve problems or meet the needs of previously defined customer segments through our product and service offering? What value does our product or service portfolio provide? Performance, speed, customization, price, etc.
Customer profile (or buyer persona).
Who buys our products or services? What do they expect from us? Who makes the purchasing decisions? What barriers to acquiring our offering must we overcome? What factors are the ones that decide the purchase?
Of course, there are many other aspects to consider in a business model, but these three aspects are essential to transfer the conclusions to our communication policy: What can we contribute? What customer segments can we identify? What are the motivations of our customers in each segment?
In the face of a shock like the current one that has caught us all off guard, it is necessary first of all to ensure the survival of our project, but also to review how it can affect our business model and begin to activate new communication channels with our target audience.
